How to Implement Video Marketing without Breaking the Bank

April 19, 2019

Implementing video marketing into your business strategy is an effective way to grow your brand. People love to consume video. In fact, HubSpot research found that 45 percent of people watch an hour or more of video a day. We already know the popularity surrounding video is growing without pause, so why not take full advantage of the opportunity to improve lead generation, capture emails, and encourage engagement?

Adding video marketing to your strategy doesn’t have to be expensive either. Since people already love to consume short, condensed video content that doesn’t take up a lot of their time, there are ways you can streamline your video marketing and stay within your budget. Once your strategy is live, you can watch your ROI soar to new heights.

Here’s how your business can get started with video marketing without going broke.

Research your audience and set goals

How will you create content your audience loves if you aren’t sure what they want? You can’t. That’s why it’s essential to create buyer personas of your customers. A buyer persona is a customer profile that contains specific information about your target audience, helping you understand who they are and what they want, so you can craft a content plan that meets their needs.

Collect the following information about your target audience:

  • Age
  • Location
  • Interests
  • Job title
  • Biggest challenges or pain points
  • Buying behaviors

To gather the information you need, ask your existing customers to tell you about themselves using a survey or questionnaire. Then, study the audience of your competitors to see what pain points they have during their buyer’s journey. Also take the time to search relevant hashtags and trending topics on social media to find the questions that people in your industry are asking to identify what they’re having trouble …

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From Outsourcing to Outpacing: How SaaS Companies Succeed

April 19, 2019

I wrote about the benefits of outsourcing before, and how it lowers costs and increases efficiency. For Software as a service (SaaS) companies, the competition is increasing, and businesses must find a way to meet market demands. Outsourcing allows them to do this.

SaaS is quickly becoming the single most popular method of software delivery for customers around the globe. According to a report by BetterCloud, 73% of businesses say their applications will be SaaS by 2020. And with the fastest growing SaaS companies scaling their teams by 56% each year on average, hiring the right talent is very important. But it can also be their biggest hurdle. Finding talent is a challenge. There are many statistics that explain the skills gap in technology, and this gap is only growing in emerging tech industries. Growing, however, means finding talent that can handle new technology and challenges.

In today’s globalized world economy, outsourcing is often a common consideration for companies. Software outsourcing to Latin America, for instance, is becoming very popular for businesses in the United States because of the high rate of English proficiency and minimal time zone differences. Companies can work in real time with their outsourcing company, which is a plus for many businesses. As SaaS increases in popularity, outsourcing can indeed be an essential component for long term success. Here are three reasons why SaaS companies should consider outsourcing as an option.

1. Rapid and enhanced growth

Software companies are faced with particularly challenging barriers to success. One of the most pressing challenges they face is the rate at which they must grow to prosper.

Company growth depends on a variety of external factors, including market penetration, product adoption and engagement. It also depends on a variety of internal factors, like product development and cost analysis. For …

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4 Ways to Turn Your Office Green this Earth Day

April 19, 2019

On April 22, 192 countries celebrate Earth Day in an annual push to activate the environmental protection movement worldwide. As consumers become more socially driven, corporations are challenged to address ways to make their operations more sustainable and eco-friendly. On Earth Day, companies should evaluate their sustainability efforts and ensure their offices are environmentally conscious. Besides benefiting the environment, many eco-friendly actions are good for business by reducing company spend and fostering office camaraderie and teamwork.

Here are four green tips for celebrating Earth Day:

Ban plastics and paper once and for all

At 25.9%, paper and paperboard products represent the largest portion of all waste, according to the U.S. Environmental Protection Agency. Eliminate using and purchasing these products. Digitize company operations by electronically sending clients contracts and notices, moving to a digital document management system, and communicate via email. Invest in permanent silverware, cups and plates for the office kitchen, as well as a water cooler, which will be more cost effective in the long run. If you must purchase single-use items, go for biodegradable or compostable options. They don’t cost much more than plastic when purchased in bulk – an Amazon search showed compostable cups cost just $45 for 500 cups.

You may be wondering, isn’t our recycling program enough? While admirable, recycling programs are a reactionary Band-Aid solution to our dependency on single-use materials, and many experts doubt that the cost is worth the effort. Their usefulness is particularly questioned now that China has been refusing imported recyclables from the U.S. since 2018, meaning a lot of these items head to landfills anyway. A stronger solution is to end the need for recycling.

Host a meatless Earth Day office party

After burning fossil fuels, meat consumption is the second-biggest threat to …

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Before You Relocate for Work, Ask Yourself These Questions

April 19, 2019

Starting a new job is a nerve-wracking endeavor even under the best of circumstances. It’s incredibly common to feel a flood of emotions, including excitement, nervousness, relief, regret and even panic. Adding a potential relocation to the mix only heightens these feelings.

Moving is universally cited as one of the most stressful experiences a person can face. It’s right up there with divorce, loss of a job and death of a loved one. So, whether you are a seasoned professional considering a promotion or a recent college grad starting out in a new city, it’s worth taking the time to determine if moving for a job is the best option for you. 

Candidly asking yourself these key questions before taking the jump can give you some clarity about the value of a potential move.

1. Is this job and company a good fit?

As you should with any opportunity, thoroughly research your prospective employer. It would be devastating to uproot your life and move to a new city only to find on your first day on the job that your boss is a tyrant and the company is on its last leg. Before moving, take the time to look into the company’s track record and investigate its potential for growth.

“Remember that what you see on its website and even in your interview may not be the entire truth,” said Dr. Toni A. Haley, certified executive coach and CEO of Williams Wellness Group. “The company is trying to sell itself to you as much as you are trying to sell yourself as a candidate.”

Glassdoor, Great Places to WorkComparably and a host of other online resources can provide you with in-depth employer reviews, as well as compensation and company culture information. Haley advises digging even deeper …

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Noteworthy Chocolates Finds Success in Unfamiliar Industry

April 19, 2019

After running a toy company with his wife, Jennifer, for more than a decade, Michael Sauvageau found himself working in management for another organization. He had a realization after six years in the corporate world that sent him looking for new work.

“I recognized that I make a really good boss, but not necessarily a good employee,” Michael laughed.

Once he realized he’d rather get back into entrepreneurship, he and Jennifer agreed they’d start looking for new business ideas. Michael decided to attend a conference in search of an idea, and he had high hopes going in – so high, in fact, that he was willing to spend his 45th birthday away from home at the conference.

Unfortunately, the conference didn’t spark any inspiration. Without an idea, Michael improvised and tried to find something to tell Jennifer when he got home from the trip. He noticed that many of the vendors at the conference gave out chocolate. A few quick internet searches relating to chocolate showed it was a sizable industry. This, along with his recent conversation with a friend about a new laser engraver, got him thinking.

“I wonder if we could laser-print messages into chocolate,” Michael said to Jennifer after the trip.

The idea for Noteworthy Chocolates was born.

Based in Connecticut, the business engraves chocolate with custom messages as long as 522 characters. The chocolates are meant to show appreciation for others and spread positivity through homes or workplaces. Jennifer said that spreading joy with each gift is one of the company’s main goals.

It hasn’t always been an easy journey for the Sauvageaus to turn their delightful idea into a functional business, but they’ve laid the following blueprint for entrepreneurs with no prior industry experience to find success.

1. Get ready to research.

Starting a business …

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