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Month: April 2019

WhatsApp Business Signals a Change in Business Communication

April 30, 2019


WhatsApp is by far the world’s most popular messaging platform. With over 1.5 billion active users, the Facebook-owned service is one that businesses can’t ignore as a potential connection point to customers.

The main premise of WhatsApp Business is that it allows organizations to quickly message with current and possible customers, similar to other messaging options from Apple or parent company Facebook. The app is currently available for Android, with reports that an iOS version is in the works.

Messaging has become a default way that customers communicate with a business, be they new or returning customers.

Creating a business profile

Much like with other social networks’ business services, you create a profile specifically for your business. The process is pretty straightforward, akin to creating an account with your standard social service: Register a phone number, input your business’s name, website, email and a short description of what your business is about.

Depending upon the nature of the business, you may not always have the bandwidth to respond to each message directly. With WhatsApp Business, you’re able to create quick replies for situations that warrant them, such as delivery confirmation or offering a coupon.

Similarly, automated messages can be used for such communications. For example, you can compose a greeting that serves as an introduction to your business, or blast out an instant message when someone contacts you for the first time to let them know you’ll respond as soon as you are able.

Similar to organizing your email messages, WhatsApp has a label system so you can organize chats and return to them if needed.

Diving deeper

For those who want to go beyond the basics, the WhatsApp Business API enables organizations to build more complex tools. For example, you can permit customers to make a purchase or inquire …

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Switching CRMs? 3 Tips to Make it a Hassle-Free Transition

April 30, 2019


Before making a switch, you first need to determine whether the software itself is the problem. Businesses switch CRMs for various reasons, but in my experience, the decision often comes down to poor user adoption. If it’s not clear to your staff members how — or even why — to use the CRM, then don’t expect them to be eager participants. Perhaps that’s why failure rates for CRM projects hover around 33%, according to a 2017 analysis. And when CRM installations take a nosedive, they not only fail to deliver profitable growth, they can also damage long-standing customer relationships.

Deciding whether to switch CRMs

The main job of a CRM is to organize leads and keep communication flowing. So, if leads are slipping through the cracks and miscommunication is constant, you’re not getting your money’s worth out of the software.

Before trashing your CRM, however, take the time to investigate the source of the issue. Audit the CRM software and setup. Is the issue user adoption or lack of standards for data entry? Perhaps the system is missing key features your company needs, which is a common reason people choose to switch CRMs, according to a survey from Capterra. After identifying the problem, you can decide whether you simply need to retrain your team, tweak the system’s set up, or start thinking about a new platform entirely.

For example, if you’ve already tried every onboarding technique you can think of but your staff members are still struggling to use the CRM, it’s probably time to start over. This time, though, be sure to involve your end users in the CRM selection and implementation process. Look for something that’s user-friendly. After all, Salesforce found that 72% of CRM users say they would trade complex functionality for usability when it comes …

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Study: What Job Seekers Want

April 30, 2019


  • 45% of job seekers reported having a harder time finding a job this year than last year.
  • Job hunters said they consider career growth opportunities (61%) more important than compensation (57%) and benefits (58%) for the first time.
  • Company culture still matters. City workers (38%), educated workers (45%), working parents (44%) and currently employed individuals (39%) said it’s a “very important” consideration in a job.

What does the average American job hunter want and need in a time of economic growth and falling unemployment numbers? That question, among others, was on the minds of researchers at Zogby Analytics as they worked on the 2019 Job Seeker Nation Study.

Commissioned by Jobvite, the annual survey attempts to better understand what workers look for in today’s job market. Touching on topics such as job hunting and the #MeToo movement, the study attempts to define what matters to workers and their potential employers.

While experts assert that we’re currently in a “candidate-driven job market,” that doesn’t necessarily mean finding better employment is easy for many of the country’s workers. Researchers found that factors such as who you are, the stage of your career and what matters most to you also play a major role. [Related: What Job Seekers Want in the Hiring Process]

On the hunt

When looking at the state of the U.S. economy, there’s plenty to be excited about. Earlier this month, government officials at the U.S. Department of Labor announced that approximately 196,000 new non-farm payroll positions were filled in March, knocking the unemployment rate down to 3.8%.

Even though more jobs are opening up and unemployment numbers should continue trending downward, researchers found that 45% of survey respondents currently looking for work said it’s harder to find it this year than it was in 2018. …

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Why Your Business Should Be Focused on Single-Use Coupons

April 30, 2019


It is important to keep these fundamentals in mind when considering the power of single-use coupons. Coupons succeed best when you can segment your customers into their appropriate marketing phase: acquisition, engagement or retention. You want to deliver different offers to each segment and ensure that those offers are only delivered to specific individuals. 

For example, the rich offer you present to try to win back a customer is likely going to be very different than the retention offer you present to a lapsed customer. In addition, you want to make sure that the retention coupon that you deliver, for example, via text messaging marketing promotions, cannot go viral.  Similarly, you may want to present offers to prospective customers as an incentive to join your SMS marketing list, but you want to make sure that no one other than new members can receive and use those SMS coupons. When you use coupons strategically, you create SMS marketing lists built to last.

This is why the use of customer-centric, single-use coupons makes so much sense. A well-conceived, properly executed customer-first strategy using single-use coupons can pay significant dividends across the marketing lifecycle by supporting acquisition, engagement, and retention.

The benefits of single-use coupons

Retailers are moving away from multi-use promo codes because in many cases, both they and their customers realize these special “coupons” aren’t special at all. They are simply unlimited offers that customers can reuse frequently. Which ends up hurting the retailer. They may have their place as a promotional tool, but they often do little to engage or retain a customer.

On the other hand, there are multiple appealing and powerful benefits of single-use coupons, which have been found to deliver higher coupon redemption rates:

  • Improves a retailer’s ability to personalize offers
  • Improves a retailer’s ability to target
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Text Message Marketing: Tips, Tools and Services

April 30, 2019


Today’s consumers are so bombarded with marketing campaigns, advertisements, and communication from brands that they have become adept at controlling when they receive those messages and often disable notifications from social media platforms like Instagram and Facebook.

Because of this, text message marketing, also called mobile marketing or SMS (short message service) marketing, is on the rise as a way to reach your customer base in real time with a near guarantee that your message will be read.

As with email marketing, text message marketing requires customers and clients to opt in to the service. Once they sign up and provide their mobile phone number, businesses have the right to send them text messages about what’s going on with the business.

The key to text message marketing is to regularly engage customers and build a two-way dialogue with them. There are three main features that businesses can use to increase the back-and-forth communication:

  • Autoresponders: One of the most popular options is autoresponses, which can be set up in advance so businesses don’t have to respond to each customer individually. Autoresponse messages can be programmed to be sent only when certain criteria are met, such as when new customers opt in to start receiving messages, when they participate in a survey or when they use certain keywords.
  • Surveys and polls: By sending out polls, businesses can determine what consumers are looking for, whether it is which food item customers would like to see added to the menu or what deals people want to receive text messages about. Surveys are an important tool in two-way communication that can improve a company’s marketing and service offerings.
  • Coupons: Sending customers coupons is an easy way to drive new business. Consumers are always looking for a good deal, and coupons can get them in
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Text Message Marketing: Tips, Tools and Services

April 30, 2019


Today’s consumers are so bombarded with marketing campaigns, advertisements, and communication from brands that they have become adept at controlling when they receive those messages and often disable notifications from social media platforms like Instagram and Facebook.

Because of this, text message marketing, also called mobile marketing or SMS (short message service) marketing, is on the rise as a way to reach your customer base in real time with a near guarantee that your message will be read.

As with email marketing, text message marketing requires customers and clients to opt in to the service. Once they sign up and provide their mobile phone number, businesses have the right to send them text messages about what’s going on with the business.

The key to text message marketing is to regularly engage customers and build a two-way dialogue with them. There are three main features that businesses can use to increase the back-and-forth communication:

  • Autoresponders: One of the most popular options is autoresponses, which can be set up in advance so businesses don’t have to respond to each customer individually. Autoresponse messages can be programmed to be sent only when certain criteria are met, such as when new customers opt in to start receiving messages, when they participate in a survey or when they use certain keywords.
  • Surveys and polls: By sending out polls, businesses can determine what consumers are looking for, whether it is which food item customers would like to see added to the menu or what deals people want to receive text messages about. Surveys are an important tool in two-way communication that can improve a company’s marketing and service offerings.
  • Coupons: Sending customers coupons is an easy way to drive new business. Consumers are always looking for a good deal, and coupons can get them in
Read More

Getting Ready for Your First Trade Show? Here's How to Prepare

April 30, 2019


There are a number of steps you need to keep in mind before jumping right into your first trade show. How much you want to spend, which shows to attend and how you want your booth to look are among some of the major steps you need to focus on in your planning stages.

Here is a list of the major checkpoints you need to keep in mind before going in full throttle into your first trade show: 

Setting a budget

The budget is the most crucial aspect of any marketing activity. It defines how you come across to your target audience Do you want to be seen as a stingy company, or one that doesn’t mind spending some extra money for a quality display?

Keep in mind that buying all of your displays isn’t a must. One way to save some money is to rent your exhibit booths, which are easily portable and easy to install. This allows you some extra room to play around with your budget. A lot of participants make the mistake of not setting up a specific budget. This often results in added expense and numerous cost overruns. 

Choosing a location

The location of the trade show plays a vital role in attracting the right target audience. Many major trade shows have a fixed venue and do shows at the same venue repeatedly. While these shows might draw the largest audiences, they are often the most expensive to participate in.

You should start researching shows well in advance, so if you do want to participate in one of the well-known shows you can take advantage of any early bird discounts. This will make sure that you don’t end up overspending at the last moment. Also, some locations are bound to close quickly so you need …

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9 Scorching Lucrative Enterprise Ideas In Nigeria With Small Startup Capital (2019)

April 30, 2019

Business insider,Business plan,Business ideas,Online business,Business line,Business letter,Business daily,Business proposal,Business times,Business world,Business newsIt is time to work on your enterprise plan. You may be very much excited by beginning your individual new business, however you must have a small financial investment plan. Beginning a neighborhood canine strolling or pet sitting business is a good way so as to add some additional cash to your pocket. Without a vision of the place your small business thought will probably be in five years, it will be hard to hold out day-to-day actions that relate to making a business that stands the take a look at of time.

As a CPA and financial guide, there isn’t a doubt in my mind that a enterprise plan serves as a plan, guide, feasibility examine, street map, etc. An externally focused business plan ought to checklist all legal considerations and financial liabilities that may negatively have an effect on buyers. In case you create the projection and it appears to be like like there isn’t any likelihood this business will attain profitability within three years, it might be a great time to start pondering of latest enterprise ideas.

How To Come Up With A Business Idea

Everything you wished to know about writing a enterprise plan, in one place—from the chief abstract to appendix. Over the following few years, the acceptance of e-mail advertising as a way of advertising is expected to develop and you may place your personal company to take a substantial share of the market by beginning your own e-mail advertising and marketing business now and providing your shoppers top quality services with proven outcomes that would preserve them coming back and referring others.

I’m good at growing eCommerce businesses, but I am not so nice at developing with merchandise to start out them. Online shoppers are getting an increasing number of conscientious about their …

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How to Revive Your Company's Dying Intranet Site

April 30, 2019


Turn the clock back to the 1990s, and the concept of an organization launching its own corporate intranet site for employees was a hot topic.

Spurred on by the explosion of the internet and greater use of technology as a communication medium in the workplace, many businesses were excited by the prospect of an advanced technological tool with which to communicate directly with their employees.

Fast forward to today, and you won’t be surprised to hear that the notion of the corporate intranet site is fading, and more than that, it is very unpopular in organizations that are still using it. This seems to be a global trend that is common across all industries. 

What are corporate intranet sites?

Essentially, intranets were designed to be a virtual meeting place for employees. They allowed employees to keep in touch with business developments through news updates, share information and knowledge, and work more collaboratively with colleagues across other departments.

The idea was that all important and useful company information was housed in one place for maximum ease and efficiency. Corporate intranet sites grew rapidly in popularity, but have been slowly declining for a number of years now.

Why are intranet sites fading away?

At face value, the decrease in popularity of intranets is puzzling. The benefits are clear on paper, and there’s no doubt that the business world is continuously moving towards a more streamlined, collaborative ethos, with technology being a key factor. However, look more closely, and there are some fundamental flaws with the concept of intranets and how they fit in today’s modern workplaces.

First, it’s important to recognize that it’s not the collaborative nature of organizations that has changed – if anything, this focus is increasing and shows no sign of slowing down. It’s actually the type of digital …

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4 Tips for Writing an Effective Performance Review

April 30, 2019


A performance review is incredibly valuable for both employee and employer to learn more about what is and isn’t working, identifying areas for growth and planning for the future.

A strong review can be difficult to write, however, especially for managers, who are often not given enough guidance on what an effective and comprehensive review looks like. We spoke to business and HR professionals to find out how managers can write great performance reviews that support their employees.

1. Provide regular, informal feedback.

While performance reviews are typically scheduled to happen once or twice a year, feedback should not be limited to that short period of time. You should be offering consistent assessments throughout the year so there aren’t any surprises.

“Don’t catch your people off guard in a performance review,” said Erika Rasure, assistant professor of business and financial services at Maryville University. “This should not be the first time that they are hearing from you that they are not performing as expected. Be clear in writing [and] sending calendar invites and setting expectations and the tone for the meetings.”

You should also make sure to take constant notes on employee performance, especially when there are no performance reviews on the horizon.

“Employees deserve a robust assessment of their work for the entire period being covered,” said Gary Schneeberger, founder and president of ROAR. “Far too many performance reviews are based only on what the manager can remember from the last few weeks before the evaluations are due to HR. Managers have to be intentional about taking and filing notes.”

Additionally, you might change your strategy if you’re only addressing issues or employees who aren’t performing as well as others. You don’t want to neglect workers just because they don’t need as much guidance. In fact, if you

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