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Month: May 2019

Enterprise Insider

May 31, 2019

Business insider,Business plan,Business ideas,Online business,Business line,Business letter,Business daily,Business proposal,Business times,Business world,Business newsExpertise, Internet and Networking together have created a land of opportunities for newbies and startups to start a profitable business and evolve right into a master. Domestic service businesses are nice, they’re simple to setup, price virtually no cash, and you get out what you set in. With high-profile organisations and media calling for change, 2019 ought to be the year the youngsters’s market lastly begins to more adequately characterize the variety of the real world – which creates a real alternative. If you love photography and have a treasure of images buried deep in your arduous-drive, you may be making some huge cash off it. Platforms akin to Shutterstock , iStockPhoto and Unsplash are locations the place you can promote your footage and earn royalties for every download on their platform.

Whereas totally geared up meals vans and catering operations are one thing, beginning a cell business that provides a specialty meals — think cotton candy, kettle corn, popsicles, cupcakes, and beyond — is usually a enjoyable attraction at parties, conferences, conferences, and other occasions. Digital merchandise like music, courses, and templates are unique on this record of concepts.

How Productive Folks Get More Completed

Wish to begin your individual small enterprise however lack capital? Lots of small companies want people to wash their places of work and this can be a business which you could begin with a very small investment. Folks and companies world wide are recognizing the facility of bloggers as online influencers. When you decide to amass that competitor or grow dramatically, you’ll want to incorporate among the thinking already invested in these special goal plans into your main enterprise plan.

But to be able to make cash at it, you additionally need to have the ability to value your merchandise fairly—and permit your self …

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10 Warning Signs of Workers' Compensation Fraud

May 31, 2019

Workers’ compensation insurance is a vital (and, for 49 states, mandatory) part of any business and, like any requirement, has individuals frequently trying to find ways around the conditions to cheat the system.

Workers’ comp fraud costs American employers, workers, consumers and shareholders around $7.2 billion each year, according to the National Insurance Crime Bureau. Almost anyone involved in the system can commit fraud; thus, employees and businesses alike are liable to fall victim to workers’ compensation fraud. [Related: What your small business should know about workers’ comp]

There are, however, many ways to prevent it. Read on to find out what red flags insurance experts look out for, how to prevent workers’ compensation fraud and what to do if it happens to you.

Editor’s note: Need a workers’ comp insurance policy for your business? Fill out the below questionnaire to have our vendor partners contact you with free information.

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Types of workers’ compensation fraud

There are two types of workers’ compensation fraud: premium fraud, which is when a business attempts to misrepresent its workers’ comp coverage to lower its insurance costs; and claimant, or employee, fraud, when an employee falsely claims to have suffered a work-related injury to gain workers’ comp benefits.

The Leavitt Group identified four main categories of employee fraud:

  • False claims: The injury did not occur or was staged to allow the worker to collect benefits.
  • Exaggerated claims: The injury did occur, but the employee overstated the severity to get more benefits.
  • Off-the-job injuries: The employee was injured elsewhere, but claims the injury occurred at the job site to collect benefits.
  • Collecting benefits while working: The employee “double dips” by working another job while collecting benefits for a job-related injury. This is one of the most common types of employee fraud.

It is …

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5 Money-Saving Strategies for Small Businesses

May 31, 2019

Reducing your expenses does not take much time or require much effort. Here are five simple ways to make your small business financially more flexible.

1. Make more environmentally friendly decisions.

Going green is a great way to reduce costs, and it’s helpful for the environment. Consider making these small changes to your office:

  • Switch halogen or regular lights to LEDs. LED bulbs reduce your consumption of electricity and give off better lighting. Where possible, use motion sensor lights to reduce your use of electricity.
  • At first glance, it may not seem like you spend a lot of money on paper, but if you have stationery, the costs of it, along with ink, toner, etc., can add up to be a lot. Ask employees to use e-mail whenever possible. Some people still believe that documents, such as contracts, need to be printed, signed and exchanged. However, most contracts can be digitally signed and shared via e-mail, which can reduce your long-term paper and printing costs.
  • Shutting down computers at the end of the day will save on your electrical bill. Ask employees to shut their computers down and to use a timer, or standby mode, on their computers. 

2. Be flexible in hiring employees.

With changes in technology and in the workforce, hiring independent freelancers brings many benefits to small businesses.  This can help you in several ways:

  • You can adjust your staff up or down as needed depending on your business’s current workload. Further, you can quickly outsource – and find – the specific skills you need without needing to hire a long-term, full-time employee.
  • You can provide flexible working conditions that help you locate the talent you need and that also accommodates the freelancer’s schedule. This flexibility can help you retain these experts for a lengthy period of
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5 Storytelling Tips for B2B Content Marketers

May 31, 2019

When marketing to other businesses, companies often forget that their target buyers are human beings who typically base their decisions on their emotions. Furthermore, 50% of B2B buyers are more likely to purchase from a brand if they can connect emotionally with them.

Storytelling is a powerful strategy that can help businesses create content that appeals to buyers’ emotions. Here are five tips content marketers can use to tell their brand’s story.

1. Show, don’t tell

The concept of “show, don’t tell” uses visuals, actions and emotions to convey a story. A vivid picture or video is far more compelling than a basic description and allows audiences to experience the content more fully. Companies can say their solution will help a business, but potential customers need to see it before they believe it.

Businesses can bring their product or service to life with specific client stories and examples and show audiences why they need their solution. Google’s Adword Stories, for example, is a video series that highlights small businesses in order to convey the significant impact of using Adwords. In a short video, Google tells the inspiring story of how a small deli scaled to a $14 million national mail-order business with the help of its web advertising service. Using a compelling narrative from the co-founder, behind-the-scenes employee shots, and customer testimonials, Google illustrates the restaurant’s rise to success and makes its customer the hero of the story.

Additionally, providing a revenue number further supports your company’s service. Every business cares about how a product or service can impact their bottom line. Providing factual information, such as revenue numbers, statistics and data, gives audiences something to hold onto after they’ve interacted with your content.

2. Look for stories within the company

Getting employees to tell a brand’s story humanizes …

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What is Tax Freedom Day?

May 31, 2019

Tax Freedom Day is the day when the country has theoretically earned enough money to pay off its annual tax bill. Every dollar of income is counted and compared to every dollar taxed by the government. Once the income earned reaches the amount of tax due for the year, it is considered Tax Freedom Day. In the U.S., Tax Freedom Day fell on April 16 in 2019, which was the 106th day of the year.

“Prior to Tax Freedom Day – in a theoretical sense at least – all of [people’s] earnings have ended up in various government coffers at the federal, state and municipal levels; and thus, determining the date of Tax Freedom Day each year can help average citizens visualize the nation’s total tax burden,” said Timothy Wiedman, a retired associate professor of management and human resources at Doane University.

According to data from the Tax Foundation, which calculates Tax Freedom Day, Americans will pay $5.29 trillion in taxes this year with $3.42 trillion coming from federal taxes and $1.86 trillion coming from state and local taxes. That’s 29% of national income, according to the organization.

To calculate when Tax Freedom Day falls, divide the country’s federal, state and local taxes by total income. Multiply the resulting number by 365 to determine how many days into the year Tax Freedom Day falls. If you get a decimal, which you almost certainly will, round up. For example, if you get 107.1 days, Tax Freedom Day falls on the 108th day of the year, which would have been April 19 this year. Leap days are excluded from calculations for accurate year-to-year comparisons. Below shows this year’s calculation:

$5.29 trillion / 18.24 trillion = 0.29 or 29% x 365 = 105.85 days = 106th day of the year or …

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How to Successfully Launch a Legal Cannabis Business

May 31, 2019

Building an industry from the ground up takes a lot of hands; the cannabis industry has attracted entrepreneurs of all stripes, from cultivators to distributors to tech experts, all of whom want a piece of the multibillion-dollar pie. While the industry has already experienced rapid growth, projections suggest it is still in its early stages. With seemingly nowhere to go but up, you might be considering launching a marijuana business of your own.

The cannabis industry is a complicated space, due to both its youth and the legal circumstances surrounding it. This cannabis industry startup guide will provide a bird’s-eye view of some things you should know about the marijuana business before launching a company of your own. Whether you’re planning on opening a dispensary, obtaining a cultivation license or running an ancillary business, knowing the basics of the industry is essential to building a successful legal marijuana business. 

The birth of an industry

Medical marijuana is legal in 33 states plus Washington, D.C., while adult-use cannabis (sometimes called “recreational marijuana”) is legal in 10 states plus D.C. An additional 15 states have decriminalized cannabis, reducing possession under certain amounts to a civil charge rather than a criminal one. The rash of legalizations began with California’s passage of medicinal cannabis measure Proposition 215 in 1996 and culminated in Colorado and Washington’s legalization of recreational cannabis in 2012. Since then, more states have followed suit. In just 20 years, what was previously a black-market product has become the cash crop of a new industry.

However, as the cannabis industry rises to prominence – multiple estimates place anticipated growth eclipsing the $20 billion mark by the early 2020s – the federal government maintains cannabis as a Schedule 1 controlled substance. That means cannabis is considered an illegal substance with …

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A Guide for New Leaders

May 31, 2019

Whatever the scenario, leadership is all about charting out the path you need to take as a team or as an organization to achieve the desired objective. It’s basically impossible for a company to grow and flourish without effective leadership. In today’s dynamic times with ever-changing technology and changing ways of business and customer engagement, leadership becomes even more important. An organization without effective leadership in such times will be like a ship that sets sail without a captain.

What makes a great leader?

An effective leader is someone who creates an inspiring vision for the future, they set the direction. They then use some management skills to guide the people toward that direction in a smooth and efficient way.

  1. Decisive. In today’s complex business environment indecisiveness can prove costly for the business. Leaders are required to think on their feet and take strategic decisions quickly. Good leadership is all about informed decision-making. Also what’s important is for leaders to stick through the decisions, commit to it and see things through.
  2. Good examples. If you want to be a good leader and establish a positive culture in your organization, you’ve got to practice what you preach to others. You need to exemplify the values that you want to instill in the employees. Keep in mind that as a CEO or a leader, you’re a role model for your employees and they take cues from you about how to behave. 
  3. Forward looking. Great leaders are effective problem-solvers. They always have the bigger picture in mind and never lose sight of goals they set at the beginning. They focus on working toward the solution rather than dwelling on problems. 
  4. Passionate. As a CEO or a chief, you can’t see your profession as just a job. Good leaders have to feel passionate about
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SANS GIAC Certification Guide: Overview and Career Paths

May 30, 2019

The SANS Institute was founded in 1989 to provide IT security and administration information and vendor-neutral training on those subjects. Since its inception, SANS has trained more than 165,000 individuals via in-class courses, training events, and technical conferences held throughout the world; self-paced online training (called SANS OnDemand); and interactive virtual training (called SANS vLive).

Course topics from the SANS Institute include security essentials, hacking techniques, intrusion detection and incident response, network defense, mobile device security, auditing, digital forensics and related security topics. The “information” component of SANS includes the SANS Reading Room, an extensive library of downloadable security research documents; the Internet Storm Center, which monitors and reports on malicious attacks and provides weekly bulletins and alerts; free security policy templates; the CIS Critical Security Controls for cyber defense and more.

SANS GIAC certification program overview

SANS formed the Global Information Assurance Certification (GIAC) program to act as the certification arm for its training courses, ensuring that individuals meet knowledge and skills standards in specific areas of IT security. More than 165,000 GIAC credentials have been issued. GIAC certifications are well known and highly respected among employers and the information security industry. Even the United States National Security Agency (NSA) recognizes GIAC certifications.

GIAC offers more than 30 security certifications across introductory, intermediate, advanced and expert levels. According to SANS, GIAC certifications are unique because “they measure specific skills and knowledge areas rather than general infosec knowledge.” That means a typical GIAC certification requires rigorous preparation and hands-on experience. That’s why SANS training comes highly recommended.

Note: Another component of SANS is the SANS Technology Institute, which offers one security-related master’s degree – the Information Security Engineering (MSISE). The SANS Technology Institute also offers five graduate certificate programs focused on Cybersecurity Engineering …

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How to Develop a Best-in-Class Mindset Within Your Team

May 30, 2019

By shedding the less-than-impressive resumes and focusing on candidates who have stellar backgrounds and qualifications, it can appear that you have the best and brightest candidates. But if you look at the qualities that actually predict a person’s potential for success, paper-based hiring just doesn’t cut it.

While sifting through resumes and looking for personal qualities that match your culture is important, companies are better served by developing a cultural environment that encourages everyone to adopt a best-in-class mindset – a vibe that leadership cultivates and an attitude your team embodies 24/7/365.

Think like you’re at the front of the room

When asked what qualities most influence productivity, more than 50% of CEOs and CFOs pointed to the same variable: a healthy corporate culture. In the eyes of these high-level executives, workplaces that balance creativity, firm values and profitability are best positioned to thrive.

Employees lucky enough to work in such an environment have a best-in-class mindset. It combines coachability, self-belief and a work ethic that equates winning with outworking competitors. My team prides itself on being 100% coachable – never shunning criticism, never giving in to defensive responses and always embracing change.

Seeking out and fostering this mindset takes a lot of work. It happens by actively listening to what drives someone, what defines their goals and how they quantify success. These people say and do things that signal a desire to improve. They understand that winning comes from being open to criticism, and they’re the first ones to turn negative events into learning moments. Those are the people who are the best in their class at getting better.

It’s not enough, though, to locate an existing best-in-class mindset while interviewing candidates. To keep that mindset alive in a working team, those conversations must continue long after hiring.


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How to Get Started with Text Message Marketing

May 30, 2019

Text message marketing is when a business uses texts to reach out to their target market to reach their goals, such as improving lead generation and increasing sales. Research by eMarketer shows that 48 percent of consumers prefer receiving communication from brands via text message over other mediums like email or app notifications. Not only is text message marketing a valuable means of getting in touch with your target audience, but it’s also how they want to be contacted and engaged with. 

If you are new to it, it can be difficult to navigate text message marketing. Here are three tips to help you get started.

Build brand credibility

It’s hard enough convincing people to hand over their email addresses when you want them to sign up as a subscriber, but persuading them to give you their phone number is even more difficult. Text is infinitely more personal and intimate than email, so if your audience doesn’t trust your brand or feels iffy, it’ll be difficult to collect phone numbers.

Boost your brand credibility by implementing social proof marketing into your conversion strategy. Social proof is anything you put on your website from other people that endorses your products and services. When customers see that other people love a brand and what it offers, they’re more likely to check them out and make a purchase.

Social proof includes client testimonials, customer reviews, celebrity or influencer endorsements and business credentials. You can display any of these elements on your website to show newcomers that others love your brand and its products.

Offer a valuable incentive

Your audience needs to know that if they sign up to receive text messages from your business, they’ll be worth their time and give them an enticing offer they can’t resist. Imagine getting SMS texts that …

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