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Day: May 10, 2019

How to Hire the Right Personal Assistant for Your Startup

May 10, 2019


If you own a business and have created a website for it, you know there’s a lot of work that goes into it. It’s essential that you choose the right personal assistant because they can make or break whether or not your company runs smoothly.

You want someone that understands what you need and can help you get where you want to be, but this is impossible without first doing a little research and scoping out your options. You don’t want to go with the first candidate that seems like a good fit; instead, take the time to hire someone who has both the soft and hard skills you’d want any employee of yours to embody. Hiring the right person could result in increased user engagement, improved lead generation and more.

Here are a few tips to help you hire a personal assistant that’s right for you and your startup.

Determine your biggest time-wasters

Having a written list of all the tasks you spend too much time on and don’t add to your income’s ROI can help you determine if you even require a personal assistant in the first place. It’s worth it to take time to document how you spend your time on an average workday so you’re aware of what time is being wasted and could be used more productively.

Depending on your startup, there could be several areas of your business you could choose to outsource, including:

  • Social media: Creating social media content, planning upcoming social campaigns, scheduling posts, etc.

  • Scheduling: Making schedules, confirming appointments, making outgoing calls, etc.

  • Content planning: Brainstorming topics for your blog, website copy, email marketing, product descriptions, etc.

  • Management: Taking over bigger tasks that directly deal with business such as inventory and sales.

  • Customer service: Directly dealing with customers by answering

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3 Tips for Creating a Guest Posting Strategy that Works

May 10, 2019


Guest blogging is great for so many reasons, one being it generates three times the amount of leads than paid advertising according to the Content Marketing Institute. It builds trust between you and readers which boosts credibility. This leads to longer, more frequent engagement with your content and users who like to interact with your blog post.

When your content is seen on websites that users trust and already love, some of that automatically gravitates to your content because you’re affiliated. This is a foolproof technique to grow your audience and convert them into subscribers.

Let’s look at three tips to get you started on creating a guest posting strategy that works for you.

1. Work on your pitch

Your content won’t have a chance at getting published if the pitch you send to editors is sloppy, badly written or unorganized. Your pitch is the first line of contact you have with the publication so it’s essential if you want to make a dazzling first impression. Always be sure to read the website’s submission guidelines before crafting your pitch so you don’t waste each other’s time.

Optimize all areas of your pitch:

  • Subject line

  • Addressee

  • Body copy

  • Signature

The more personalized you can make your pitch, the better. Editors can tell when a generic template has been sent to their inbox and it’ll decrease the chances of them opening it. Locate the name of the editor and address them by it in your email. If you can’t find a name, try to find another email the company uses to get in touch with visitors.

Prove your worth in your email and show them you’ll bring value to their website if they publish your guest post by sharing other published pieces you’ve written. Be clear and concise about your topic, its …

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The 5 Pitfalls of Mobile App Marketing

May 10, 2019


This is how we give priority to tried and tested strategies. But this approach of repeating a tested and tried strategy again and again to drive growth no longer seems to have all the answers. Modern businesses, especially the ones looking for digital exposure such as mobile presence need to incorporate out of the box approaches to stand out of the competition.

In the context of mobile apps, besides remaining open to innovation and out of the box approaches you only need to stay clear of the common marketing pitfalls that already had a negative impact on so many others. Just when leaders are trying to push for the transformation of mobile app marketing with strong fundamentals, besides taking note of the latest app development tips they also need to take care of the below-mentioned pitfalls or mistakes. 

Editor’s note: Looking for a mobile app development solution? Fill out the questionnaire below and our vendor partners will contact you about your needs.

 

1. Non-alignment of the app with the shopping experience

Often while unrolling apps businesses forget to give attention to maintaining a consistent shopping or brand experience throughout the website, mobile app, the in-store experience and other channels. If your app looks like a completely new entity without any continuation of the shopping or brand experience the business is known for, there are serious problems.

A recent study by Apadmi shows that while 11% of consumers in the U.K. downloaded apps of their favorite retailer brand, 59% of these app users feel that the user experience of the app does not align with the online or in-store shopping experience of these retailer brands. This clearly shows that a brand-specific experience across channels is key to successful app marketing.

2. Dull onboarding experience

As most mobile users are increasingly becoming …

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11 Methods for Keeping Remote Teams Organized and Communicating

May 10, 2019


There are often also a few downsides to remote work. There is a great chance for miscommunication, and community culture may not develop as easily or as strongly.

So how can entrepreneurs keep their remote team well organized and communicating openly and efficiently? Below, members of YEC share their best methods of keeping a remote team streamlined and focused, despite time zones.

1. Keep in sync

Regardless of whether we’re talking about remote employees or in-house staff, I believe it’s important to have everyone participate in frequent meetings regarding productivity and goals. These days it’s super easy to do with online meeting software and technologies. A frequent online meeting between remote and in-house staff helps to keep everyone communicating with free-flowing ideas and solutions. – Jared Weitz, United Capital Source

2. Use project management software

A project management software like Asana is a great tool to keep remote teams organized and communicating. With Asana, you can create tasks, assign them to team members with due dates and organize projects by the team. You’ll get a notification each time a task is completed for tasks that you’re following and you can also easily keep an eye on the progress of other teams and projects as well. – Stephanie Wells, Formidable Forms

3. Remove yourself as a bottleneck

I have run remote teams for more than15 years now. This is how I staff my company. The secret to getting your team to work together is to allow your team to make decisions on their own. When you begin, your team relies upon you as the owner or manager to provide direction on everything. When this happens, you find yourself in a constant state of management. Encourage your team to work on their own. – Brian Greenberg, True Blue Life

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Build Your Online Authority With 5 Simple SEO Tips

May 10, 2019


Gone are the days of customers wandering the streets looking for new businesses. When someone needs something, whether it’s a product or service, they Google it. If you’re a local provider of that good or service, you want to be on the first page of those Google results, which is something the businesscompany.us community constantly asks about.

An entire industry has emerged to do just that – provide businesses with a high ranking on Google. There are a lot of “experts” out there who charge a significant amount of money for (what turns out to be) baseless theory.

“SEO is the snake oil of the 21st century, with hucksters shilling keywords and contextual phrases, as if these tiny agencies that charge their clients thousands each month are somehow smarter than the hundreds of MIT grads programming Google’s algorithms,” said Tony Panaccio, a media veteran of 35 years and senior counselor at Wilson Advertising and Media. “They’re not, and they never will be.”

What’s a business owner to do when they need to rank well on Google but have no experience in the area? Panaccio suggests following Google’s own instructions for how to rank well organically. It can be as simple as that.

“You should build a website to benefit your users, and any optimization should be geared toward making the user experience better,” reads Google’s own guide to its algorithm and SEO. “Search engine optimization is about helping search engines understand and present content.”

If you’re considering hiring an SEO expert, Google suggests doing a fair amount of research both into potential candidates and the nature of SEO. Irresponsible SEO can kill your small business’s website.

If you’re looking to learn more about some basic SEO steps to help your site, we’ve listed five below. Otherwise, it’s important to …

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