Day: May 14, 2019

17 Resume Mistakes Keeping You From Getting a Job (and How to Fix Them)

May 14, 2019


You’ve spent hours writing your most professional resume and double-checked that there are no grammatical errors or typos. You even remembered to spell-check it, ensuring zero spelling mistakes. You’re feeling extra proud because you had so many accomplishments to list that you’ve come up with a two-page resume that includes plenty of action verbs. This is all good stuff, right? Some of it is.

According to experts in the hiring industry, you’d be surprised how many job applicants do something as simple as forgetting to spell-check their resume, listing irrelevant work experience, or extending their resume to two pages (a major mistake).

If you are not working somewhere you love, how you are applying for jobs and the resume you are using could be to blame. We asked hiring professionals what mistakes they frequently see on resumes and how to fix them. Before you send out another resume, check that it does not have these 17 common mistakes seen across various industries by a wide range of employers, HR professionals and hiring managers.

1. Forgetting to list employment dates by month and year

“When headhunters or gatekeepers see dates on your resume that don’t include months, they automatically assume something’s wrong. If they suspect you’re hiding a gap in employment, they’ll assume the worst, and they’ll view you as dishonest for attempting to deceive them. If they’re busy, they’ll trash the resume instead of wondering what the gaps are about.” – Giacomo Giammatteo, owner and author at Inferno Publishing Company

“Use a chronological format with an emphasis on results over the past three to seven years. Many candidates, especially those with lots of experience, are being encouraged to keep their resumes at a page or less. The fact is, we need context, so if a resume [ends up being two …

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8 Gmail Tips and Tricks for Power Users

May 14, 2019


Quick, name an app used by 1.5 billion people. Did you immediately think of Gmail? Or did you one of the social media or video apps? For business users, Gmail is like the old reliable coffee machine in the break room or the Toyota Camry you drive to work. It’s incredibly dependable, has powerful features and does exactly what you need it to do every single day.

Yet, for those who rely on Gmail, there are a few clever features you might not know about that could improve your productivity. Since Google recently updated the app with a new interface and features, here are eight pro tips.

1. Get serious about tasks.

Gmail now has a sidebar called Tasks where you can keep your to-do list. It’s handy because these items are only a click away. To show the menu, click the arrow on the lower right to show the side panel.

As a pro tip for power users, you can drag and drop any email to the Tasks panel to create a new task, say, to follow up on an email a co-worker sent you asking about a project.

2. Snooze an email.

The newest version of Gmail lets you hover over any email. (Astute users will realize some of these features come from the now-defunct Google Inbox app.) Power users might not realize there is a new Snooze feature that appears on the right side of this hover bar. It’s fantastic, because it helps you clean up your inbox quickly, and you won’t lose important messages.

Click the Snooze icon and then select the time period you want before the email. The email will reappear in your inbox at the scheduled time.

3. Control your notifications.

Ever get tired of seeing a popup message on your desktop or …

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Will Four-Day Work Weeks Boost Employee Productivity?

May 14, 2019


While more time at home and more productive hours when clocked in sounds great to employers and employees, I can tell you firsthand as the CEO of a highly successful company that has won awards for its workplace environment that a four-day workweek is not required to motivate employees. In fact, employee motivation has nothing to do with how many days a person works in a week.

Give employees more schedule flexibility

I grant my employees the same autonomy that I have as a CEO, to come and go as needed, and because of that, I hold them to a higher standard. Through my work and leadership experience, I discovered that when I empower my employees to be the CEO of their own responsibilities, they are far more motivated, and we see incredible results. Such a position obviously comes with more freedom than the typical title, but it also raises the bar of expectations.

To achieve trust and mutual respect, employees are expected to make their own schedules. It is my belief that if I do not have to account for all of my hours worked or dentist appointments kept, then neither do my employees. This attitude actualizes the expectation for each worker to be CEO of his or her own responsibilities. But not every individual who submits an application wants to meet this standard. I look for certain traits in employees and am committed to developing those leadership qualities, if present.

Let employees be their own personal CEO

To succeed as CEOs of their own responsibilities, employees must be determined self-starters. The strength of their work ethic lies in how they go above and beyond to accomplish the initial goals laid out for them without a higher up peering over their shoulder at every turn. As CEO, I do …

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How to Improve Your Customer Experience for Gen Z

May 14, 2019


There’s a good reason why those who are trying to build strong customer experiences want to target Gen Z. As of 2018, Gen Z has about 143 billion dollars in spending power. Due to their impact on the market, business owners are trying to build an engaging customer experience based on the personality traits and trends observed in Generation Z.  

Here are a few marketing techniques and strategies you can employ to make your business appealing to the newest generation of consumers:

Listen to their feedback

Previously, the primary concern of consumers was whether or not the product they were buying worked effectively. While that’s still a concern with Gen Z, they also have the desire to give feedback and to see their thoughts and opinions implemented within the products or services they purchase.

IBM released a study in 2018 that revealed some shocking statistics about Gen Z and how they interact with the brands they use. The study revealed that 76 percent of Generation Z want brands to respond to their concerns and feedback.

There are numerous ways you can ask your audience for feedback on your product or service. One way is to create a customer satisfaction survey on your website where you ask pointed questions, such as “If anything, what would you change about this product/service?” This question will make your audience more likely to voice their concerns. You can then use their feedback to implement changes, providing you have enough data to make such a change.

This will result in customers feeling as if their feedback is having a meaningful impact on the structure of your business, which improves the overall customer experience and engagement.

Use a mobile-friendly design

At this point, we all know that it’s crucial our business has a crisp and clean …

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How to Find the Perfect Business Name

May 14, 2019


A business name is more than just words – it is a representation of your company and brand. The process of choosing a business name may seem simple at first, but there are many factors that play into creating a successful one. 

David Poulos, director of marketing at Pinnacle Advisory Group, thinks the creation of your company’s name should be not be taken lightly. It should be something you are proud of and willing to live with for quite some time, he said. While you’re never trapped with a name, choose one with the intention of maintaining it for years. 

Having a name that resonates with your consumers can save you money, since you won’t have to spend advertising dollars clarifying a muddled message. A good name can also lift you above competitors, help you reach new markets and open doors to further growth.

What a good business name should include

While there are various rules and exceptions on what should be included in a good business name, experts agreed on some common elements. First and foremost, a business name should focus on the message you want to portray. 

“The name chosen should reflect the attributes that you want to transmit to the customer,” Poulos told Business News Daily. “The best names are so indicative of a customer’s needs that it seems obvious.” 

A good name should be short – two to four – syllables and easy to pronounce. Warren Diggles, president and creative director of Diggles Creative, said short names are ideal, because they tend to be very brandable and easy for consumers to remember. 

While your name can include new or existing words, there are pros and cons with each option. Invented words – think Exxon – reduce the risk of confusion with competitors, but it …

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