Creating great content is a critical aspect of content marketing (hence the name), but it doesn’t do you any good if no one ever sees it. Cutting through the clutter to grab the attention of your target audience is harder than ever, but the success of your content marketing strategy depends on your promotional efforts. A truly effective content marketing approach marries the creation of relevant content with a marketing campaign; your content should not just live in a vacuum.
Just how important is content marketing? Whether your brand is focused on B2B or B2C, content creation is key. According to the Content Marketing Institute (CMI), 91% of B2B marketing efforts include a content marketing campaign. For B2C companies, 86% of marketers believe that content marketing is an important aspect of building brands.
Cleary, content marketing is an essential part of promoting brand awareness and engagement. However, not all content is created equal. These strategies will help you create excellent content and promote it to your target audience. When done correctly, content marketing can become a central pillar of your larger digital marketing strategy, helping you to reach more potential customers, grow your social media channels, drive website traffic and build your brand.
It could be easy to think that your content marketing strategy should begin with developing a blog, but before you start creating content, you need a website on which it will live. Not any old website will do –if you want your content to be seen by your audience, you need to optimize your website.
Website optimization means making your pages as search engine friendly as possible. Essentially, your website optimization efforts are designed to make it …Read More
Many small businesses understand the importance of converting sales leads, but far too often, businesses don’t engage in an effective sales process. A shocking number of businesses fail to even follow up with potential customers who show an interest in their products. According to a study by the Harvard Business Review, 23% of businesses never followed up with web-generated sales leads. Another 24% took more than 24 hours to follow up with those leads. Nearly 50% of businesses in the study either didn’t follow up with web-generated sales leads or their sales reps took far too long to reach out.
A business offering quality products or services shouldn’t fail because of a flawed sales process. When it comes to following up with sales leads and potential customers, there are a few best practices to follow. We spoke to experienced marketers and salespeople to learn how to follow up on sales leads, and why you should follow up on sales leads to maximize conversions.
According to the HBR study, firms that followed up on sales leads within an hour of getting them were seven times as likely to qualify the lead than companies that waited more than an hour. Following up within an hour also made those businesses 60 times more likely to qualify the lead than companies that waited more than 24 hours. Clearly, it pays to respond quickly.
If a customer fills out an online form, there’s a benefit to following up within the first hour. Following up within the first five minutes can be even more valuable. This can be difficult as a small business juggling other responsibilities, but utilizing a live chat solution, in addition to any sales reps you employ, can be a cost-effective way to quickly respond to …Read More