Business Intelligence

3 "Secret" Ingredients That Consistently Drive Business Growth

May 24, 2019

Is it a question of mindset? What can we learn from those companies that have achieved a pattern of stable growth throughout the decades?

Hard work, talent, dedication, commitment to excellence and even more hard work. These things – especially an unending supply of hard work – make up the not-so-secret secret formula used by companies that have attained consistent growth. On top of that, the leadership within these companies keeps a future-oriented mindset. “This business is being built for years – and generations – yet to come,” is a much better leadership outlook than one that says, “I have built this by myself and for my own glorification right now.”

But really, it’s all about hard work. That’s why the secret formula is really pretty obvious. We all know the value of hard work, and we all believe in it. Some of us even practice what we preach when it comes to hard work. But do you know exactly what hard work looks like? Have you ever realized that hard work takes many shapes and forms? Does your company – do you – work hard at everything you do?

Shortcuts are not hard work

Shortcuts look smart. They look efficient, easy, quick and painless. They offer a chance to deliver a higher volume with little or no extra effort. But they are not hard work. Working smart and keeping up with best practices is crucial to your product’s quality, but it should never be the end you seek. The product’s quality is all that matters; that, and your character, are all your customer will ever really see. Minimal effort work (i.e., work that’s full of shortcuts) produces a minimal effort product. Minimal effort is what your competitors provide, inferior quality from others is what drove your customer to you …

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How to Measure and Improve Your Marketing ROI

May 17, 2019

Measuring and optimizing your marketing processes is important to finding winning campaigns that have significant results on your bottom line. It is critical to establish specific key performance indicators (KPIs) for all your campaigns to determine your marketing return on investment. Measuring the ROI of marketing campaigns will help you uncover what works and what doesn’t so you can scale or optimize performance.

What is marketing ROI?

Marketing ROI refers to the sales generated from a digital marketing campaign. By measuring marketing ROI, you can see how each campaign is performing in terms of specific metrics that are important for your business. For example, you can measure the results of a campaign in terms of leads, page views, sales and social media followers.


Editor’s note: Looking for help with your business’s online marketing? Fill out the below questionnaire to have our vendor partners contact you with free information.



The most important metric that determines the true marketing ROI is revenue or sales. This metric helps you to know whether you are making or losing money with your campaigns. However, not all of your campaigns aim to generate revenue or sales. Some are used for brand awareness, others for getting more customers into your marketing funnel. Measurement of marketing ROI depends on what you want to achieve through your campaigns.

How to measure your marketing ROI

Here are a few common digital marketing metrics that are used for ROI analysis.

Conversion rate

If the goal of your campaign is to convert visitors into leads or customers, this metric will help you see whether your campaign is accomplishing the goal. It’s important to check conversion rates by channels and devices so that you can invest more in channels and devices that are performing better than others.

Cost per lead

If you are …

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3 Tips for Creating a Guest Posting Strategy that Works

May 10, 2019

Guest blogging is great for so many reasons, one being it generates three times the amount of leads than paid advertising according to the Content Marketing Institute. It builds trust between you and readers which boosts credibility. This leads to longer, more frequent engagement with your content and users who like to interact with your blog post.

When your content is seen on websites that users trust and already love, some of that automatically gravitates to your content because you’re affiliated. This is a foolproof technique to grow your audience and convert them into subscribers.

Let’s look at three tips to get you started on creating a guest posting strategy that works for you.

1. Work on your pitch

Your content won’t have a chance at getting published if the pitch you send to editors is sloppy, badly written or unorganized. Your pitch is the first line of contact you have with the publication so it’s essential if you want to make a dazzling first impression. Always be sure to read the website’s submission guidelines before crafting your pitch so you don’t waste each other’s time.

Optimize all areas of your pitch:

  • Subject line

  • Addressee

  • Body copy

  • Signature

The more personalized you can make your pitch, the better. Editors can tell when a generic template has been sent to their inbox and it’ll decrease the chances of them opening it. Locate the name of the editor and address them by it in your email. If you can’t find a name, try to find another email the company uses to get in touch with visitors.

Prove your worth in your email and show them you’ll bring value to their website if they publish your guest post by sharing other published pieces you’ve written. Be clear and concise about your topic, its …

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A Startup's Guide to Choosing the Best CRM

May 3, 2019


Getting started on a customer relationship management software is a no-brainer, but picking the right CRM software that best meets your unique business needs is a challenge that every startup must overcome. The CRM market is a competitive one and there are literally hundreds of options for you to choose from. The software come in varied pricing tiers, from a few dollars a month to thousands of dollars for enterprise versions. The range of features that the CRM system comes packed with also varies greatly. The entry-level CRM gives you access to the basic functionalities while the advanced software come loaded with features that make use of technologies such as artificial intelligence and machine learning.

With so many options available at your disposal, how do you draw the line in the sand to decide the best CRM tool for your startup? Here is a guide to help you in making the crucial business decision to get a robust sales pipeline, close more deals and maintain better customer relationships.

Editor’s note: Looking for the right CRM software for your business? Fill out the below questionnaire to be connected with vendors that can help.


Factors to be considered while choosing a CRM for your startup

1. Simplicity and ease of use

The decision of investing in a CRM software is a strategic one. The efforts go undone if the software fails to be adopted by your sales team. A user-friendly interface bolsters the chances of adoption of the CRM by the sales reps. An intuitive drag-and-drop design that is easy to use saves up on the initial training and development costs which is very vital in the early days of your startup.

Make sure that the CRM solution you choose allows for easy on-boarding of the users with a low learning curve …

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How Entrepreneurs Can Use AI to Perform Better in Digital Marketing

May 1, 2019

From the smartphones, we carry in our pockets to the cars we drive and from the banks, we store money in the platforms we use on our daily online interactions. Every aspect of our daily lifestyle is managed and optimized by AI.

But the most successful applications of AI and machine learning have been recognized and utilized in the field of e-commerce. E-commerce market currently controls a global retail sales share of 14% and is set to become the largest retail channel by 2021. With its booming market, online entrepreneurs are investing millions in digital marketing to build a robust digital footprint, increase their online exposure and generate more revenue. With AI’s innumerable benefits now in the picture, it becomes imperative for online entrepreneurs to leverage form its powerful applications and maximize efficiency in their online business strategy.

AI is now an essential ingredient in every startup’s marketing mix, capable of decreasing business operation costs, delivering improved customer experience and streamlining your marketing tasks. But how exactly can online entrepreneurs use it in their digital marketing strategy?

Content curation and search optimization

Content has always remained one of the deciding factors in any successful marketing model. Thanks to AI, content can not only be created but also curated according to the targeted customer segment. AI applications have helped online entrepreneurs develop better performing content, allowing them to reach the right audience with more enticing propositions. With AI, online entrepreneurs have increased the accuracy of their marketing campaigns by eliminating all the guess otherwise human resources had to do. Most AI algorithms use data on user habits, buying behaviors and interactional patterns to select areas of interest the target customer before presenting with relevant recommendations. By bringing user-selective content to the customer’s search log, AI helps raise the probability of …

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