4 Biggest Misconceptions About AI

May 24, 2019

When most people hear the words “artificial intelligence,” the first thing that comes to mind is an all-knowing, sentient machine that can outsmart and overpower any human being. Artificial intelligence is something big and scary. It’s a threat that will take away our jobs and livelihoods, replace us all, and ultimately obliterate the human race.

Even if that ultimately ends up being true, I do not believe we are anywhere close to that scenario. I also believe that these powerful misconceptions around AI actually prevent us from building a positive relationship with it. 

Misconception #1: AI is actively looking to replace people.

AI, in and of itself, is technology with no volition. It does not seek to replace the workforce for a smarter and cheaper machine alternative. It is post-industrial tech capitalism at its finest doing that, not AI. It may seem like a subtle difference, but it’s huge. AI gets all the blame, but the capitalistic paradigm is a lot more accountable for the threat to our livelihoods than the technology itself. [Read related story: How AI and Machine Learning Are Changing Cybersecurity]

Misconception #2: AI is ridiculously smart or savvy.

AI could be ridiculously simple in its applications. It can be fragmented and disjointed, as opposed to a microchipped, perfected version of the human mind. AI can do simple things, like learn how to play checkers, identify patterns in large data sets, or any straightforward activity that just requires crunching more data than a human can. AI is not necessarily a competitor trying to outperform the human mind, but possibly an extension of our senses and capabilities.

Misconception #3: AI is complex and difficult to understand.

Coding for AI can get very complex, but the concept of it is simple: It’s any technology that mimics our natural …

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What Is Formjacking and Is Your E-Commerce Site at Risk?

May 23, 2019

It happened to British Airways in 2018, when data from 380,000 customers was hijacked for resale online, and it happens to smaller businesses, too. Here’s what you need to know about this threat and how to protect your e-commerce website.

What exactly is formjacking?

Formjacking is a trending type of data breach that showed up on data security investigators’ radar in 2018. One security firm alone blocked 3.7 million formjacking attacks against its clients last year, and an estimated 4,800 online stores get formjacked each month. That’s because formjacking is easy to do, hard to spot and makes money for thieves.

All it takes to hijack an e-commerce checkout form is inserting malicious JavaScript code. That code captures any payment data that customers type into those fields and sends it to the attackers running the scam – all without disrupting the website’s order process. 

The data that’s skimmed gets sold on the dark web. The data formjacked from the British Airways site sold for as much as $50 per record – it included CVVs, expiration dates and customers’ personal data. That information makes it easier for CNP fraudsters to buy things online, because stolen card numbers usually have to be tested to match them with security codes and expiration dates.

What type of websites do formjackers target?

Major e-commerce sites like BA and Ticketmaster have been formjacked. But formjackers seem to prefer small and medium-sized online businesses, because they often have weaker cybersecurity programs than large e-commerce sites. 

In particular, formjackers look for sites with lots of customer traffic, to steal as much data as possible in the shortest amount of time. That means peak shopping seasons can become peak formjacking seasons. And these criminals look for sites that use third-party apps and plugins, like customer …

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Start Driving More Traffic to Your Website

May 21, 2019

If you aren’t doing the right things (which we’ll discuss in this article), then that’s to be expected. After all, there are over 1.6 billion websites in 2019, and over 500 million blogs. That’s approximately one blog for every 14 people in the world today!

So, you’re competing with millions of other established blogs. Of course, it’s going to be tough.

If you produce mediocre content, with a mediocre DIY presentation, then you won’t get good results.

On the other hand, if you

  • Create comprehensive and outstanding content that beats the quality of everything else on the first page for your target keyword,
  • Make your DIY pictures and presentation top-notch quality, and
  • Promote your new blog post effectively,

then you, too, can earn your spot on the first page and get that sweet and consistent (free) monthly search traffic!

What every new blogger needs to know

If you’re a new blogger with a brand new domain (without any domain authority), then you can’t expect to go into blogging and make money right away. It just doesn’t work that way.

For most established DIY bloggers, it takes years to achieve the success that they want. That takes a big commitment, which is why most bloggers fail to see any success. (We’ll give you some tips for staying motivated up later in the article).

But that doesn’t mean you can’t see results faster if you follow the right tips, which we’ll share below.

A new blogger needs to understand that there are fundamentals of search engine optimization (SEO) that every blogger must know to succeed. And then there are the SEO hacks that aren’t common knowledge that can help you get ahead of the curve in your niche.

How bloggers can grow their traffic

Let’s first talk about the fundamentals.

  • One

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6 Key Factors for a Successful Digital Transformation

May 13, 2019

The last few years have shown an obvious need for technological modification. However, despite the interest in this process, the digital transformation leads to many difficulties in its implementation. Every company whose management makes such a decision has a long way to go.

Based on my own experience, I decided to share a number of tips that will help you avoid common mistakes and make your business digital transformation process truly successful.

Document the transition to digital

Properly introduced control elements play an important part when any initiative is implemented. The main control functions, which companies often wrongly neglect, are:

  • System status reports
  • Progress tracking
  • Assembly and deployment automation
  • Testing automation platforms
  • System performance monitoring

Observe consistency

Digital transformation can be short or long-term, but, in any case, it has to be consistent. Few companies have the required resources to implement it in a short time. Most businesses choose long-term initiatives.

Moreover, regardless of the implementation model, modifications have to be well planned and consistent – otherwise, the company risks finding itself in a difficult situation.

The transition should be planned for a reason as well, as it will simplify their economic efficiency assessment.

Ensure integration with legacy systems

It is quite hard, or even completely impossible, to instantly switch from the old to the new, especially when we are talking about a large company with a complex structure and elaborate processes. Within a certain period of time, it will probably be necessary to ensure the simultaneous functioning of a number of old system components with new ones.

At Lvivity, we are convinced that progress in small steps is a key factor that allows you to reduce risks. It is necessary to replace old systems with new services carefully, creating integration interfaces and transitional solutions.

Employee engagement is crucial

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The 5 Pitfalls of Mobile App Marketing

May 10, 2019

This is how we give priority to tried and tested strategies. But this approach of repeating a tested and tried strategy again and again to drive growth no longer seems to have all the answers. Modern businesses, especially the ones looking for digital exposure such as mobile presence need to incorporate out of the box approaches to stand out of the competition.

In the context of mobile apps, besides remaining open to innovation and out of the box approaches you only need to stay clear of the common marketing pitfalls that already had a negative impact on so many others. Just when leaders are trying to push for the transformation of mobile app marketing with strong fundamentals, besides taking note of the latest app development tips they also need to take care of the below-mentioned pitfalls or mistakes. 

Editor’s note: Looking for a mobile app development solution? Fill out the questionnaire below and our vendor partners will contact you about your needs.


1. Non-alignment of the app with the shopping experience

Often while unrolling apps businesses forget to give attention to maintaining a consistent shopping or brand experience throughout the website, mobile app, the in-store experience and other channels. If your app looks like a completely new entity without any continuation of the shopping or brand experience the business is known for, there are serious problems.

A recent study by Apadmi shows that while 11% of consumers in the U.K. downloaded apps of their favorite retailer brand, 59% of these app users feel that the user experience of the app does not align with the online or in-store shopping experience of these retailer brands. This clearly shows that a brand-specific experience across channels is key to successful app marketing.

2. Dull onboarding experience

As most mobile users are increasingly becoming …

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