Content marketing is essentially the creation and distribution of content to achieve various marketing goals. If done right, it can be the most potent weapon in your marketing arsenal. It can help you build your brand, spread brand awareness, get website traffic and even drive sales.
This means it’s pertinent to keep yourself up to date on content marketing trends and design your content strategy with these trends in mind. Here are five key content marketing trends that can help you shape your content strategy.
Content marketing will be the single most prominent form of online marketing going forward. This is primarily because content is the key component for all forms of digital marketing techniques, be it SEO, social media marketing or influencer marketing.
Content marketing can be used to accomplish almost all digital marketing goals. According to a Content Marketing Institute (CMI) study, some of the key goals that marketers accomplish with content marketing are spreading awareness for their brand, engaging their audience, generating leads, building customer loyalty and increasing sales.
Which is more likely to grab your attention as a reader – a long, text-heavy post or a video?
If you picked the latter, you are not alone. Most people prefer visual content to text because it is easier to consume and understand, so you should include more visual content in your content strategy. Be it infographics, photos, videos, memes or gifographics, take your pick and start creating visual content.
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Among visual content, video content will continue to dominate. According to a Cisco study, videos will …Read More
A study from Hubspot found that 50 percent of those surveyed in the United States check their email a whopping ten times per day. Overall, it is the preferred way to keep businesses and consumers in touch.
While there are a host of benefits, one of the downsides is that there are hundreds of thousands of marketers using email as a way to communicate with their customer base. Because of the constant bombardment of emails, it can be hard for consumers to keep up with the information being sent to them. A small mistake can cost you the loyalty of your audience and can negatively impact your lead generation efforts. In an effort to ensure you don’t get lost in the crowded playing field, here are three email marketing mistakes to avoid:
When someone signs up for your website, it’s vital you send them a welcome email to thank them for subscribing. This so important because welcome emails have an average open rate of 91 percent and a click-through rate of 27 percent. In other words, if you’re not using a welcome email in your marketing campaign, you’re missing out on a huge opportunity to potentially skyrocket your conversion rate.
Every good welcome email has three core components:
Thank the subscriber for signing up
Tell the subscriber a little more about your business
Let them know what to expect from joining your email list
That’s all there is to it. Forgetting to send a welcome email can seem insignificant, but the impact could ripple down and negatively impact your business.
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There is a stigma that …Read More
But, have you considered allowing others to guest post on your website? When someone guest posts on your site, they’ll share their work once it’s published, giving you free marketing for your blog. This gives you a chance to increase your traffic and can lead to more links to your site. Plus, you don’t have to do any of the work.
Ready to reap the benefits of guest posts? Here’s how to start accepting guest posts on your blog.
Before you start accepting guest posts, you need to build a community. Just because you have a blog with a lot of useful content, doesn’t mean that you’re ready to accept guest posts. After all, nobody will want to guest post for your blog if you don’t have an active community of readers.
If you’ve got some website traffic but lack an active community, there are a few things you can do to build one. First, you should be starting a conversation with your readers. At the end of your blog posts, ask them a question or ask them to leave their opinion in the comment section. Next, you should be engaging with readers in the comment section. Readers will be more likely to comment if they know they’ll get a response from you. You should also spend time commenting on other popular blogs. This will help you build a relationship with other bloggers and their readers, who in turn, will start interacting with your blog too.
Once you’ve built a community, you can start thinking about accepting guest posts on your blog. But before taking submissions, you need to create guest posting guidelines. You should only be accepting quality guest posts because your reputation is on the line too. Determine …Read More
You already know your target audience is scouring these platforms and staying active sharing content and interacting with brands. What’s important is how you leverage this information so you end up with the best results possible for your business.
Here are five social media trends you should pay attention to if you are looking to boost your marketing strategy and put your brand on top:
Since each individual has different needs, it can be difficult to create social media content that’s personalized to your audience. While it may be a tough task, it’s not impossible. Taking time to analyze your analytics will tell you exactly what your audience wants, what interests them, and how you can cater to their needs. Personalizing your content to your target market will get you much further than spewing out generic posts that don’t appeal much to anyone.
It’s best to start with content that offers value for free. Beyond analytics, ask your audience what they want to see more of. Most social platforms allow you to set up polls and surveys so that your followers can answer questions or vote on a topic. This will give you insight into what they want more of so you can grow your following effectively while keeping your current followers happy and intrigued.
Over the last couple of years, live streaming video has taken off and worked wonders for brands. More and more social platforms are seeing spikes in user engagement and interaction by adopting live streaming as a way to connect with users.
Twitter, Facebook, and Instagram all have live stream functionality. It’s become the newest way to connect with your audience and increase traffic to your content. Viewers love getting a look behind-the-scenes of their favorite brands and getting to know more …Read More
Luckily, there are steps you can take to ensure that fewer users abandon your website and leave you with lower conversions. If you want to reduce your ecommerce site’s abandoned cart rate, here are a few ways to get started.
There could be a million different reasons why users abandoned their cart when it was already full of products. What’s important is how you convince them to give their shopping experience on your website another try so you can have a new, loyal customer and increase your sales.
The best thing you can do is send users an abandoned cart email reminding them of the products they’ve left behind and telling them why they should continue with their purchase. An autoresponder email series that pops up in their inbox shortly after they’ve left their carts will remind them of what they could potentially own and hopefully steer them back to your site. You can even offer them a limited-time discount to further entice them to follow through.
There’s nothing more annoying than wanting to purchase something online only for the process to be complicated. When users encounter too many issues with your store’s checkout process, it discourages them from completing the purchase and could cause them to abandon their cart altogether. In fact, 26 percent of users abandon their cart because the checkout process is too complicated.
Make it as easy as possible for customers to make purchases through your website. Don’t make them go through too many unnecessary steps that take a long time to complete. Streamline the process for them as much as possible. Are there too many form fields they need to fill out? Do they have to go through six different webpages to finalize their purchase? If …Read More