Marketing Strategy

How to Create an Effective Customer Journey Map

May 24, 2019

According to Harvard Business Review, a customer journey map illustrates the steps your visitors take when they engage with your company, which could be products, services, online experiences, and so forth. The map allows you to gain a clearer insight into your audience’s motivations, needs and pain points as they move through the conversion funnel.

If you have yet to create a customer journey map for your audience, now is the perfect time to start. There are endless benefits that come with it that can help you understand your target market so you can serve them better.

Why you need a customer journey map

You might be wondering why your business needs a customer journey map in the first place. For one, it helps you find out more about your visitors so you can provide them with a seamless user experience. A journey map also helps you refine your target market so that you aren’t trying to target too broad or general an audience. The more you can narrow down your target, the better off you’ll be.

According to the Huffington Post, only 34% of businesses have implemented a customer journey map into their marketing strategy, meaning that too few marketers understand its importance in business growth and success. You can stay one step ahead of your competitors by creating a CJM that’s effective and brings about results.

Create customer personas

You should already have customer personas, or buyer personas, created for your ideal customers so you have details on how to cater to their needs. If not, now is the perfect time to flesh them out. Include as much information as you can, including their demographics, buying behaviors, income, education level, issues they need to be resolved, and more. Monitor your analytics to get this information or …

Read More

Sustainability Is Changing How We Do Business … For the Better

May 23, 2019

The idea of going green to succeed in business is a relatively new one. In previous generations, it was enough to simply sell a quality product or service. Customers didn’t ask about supply chains, livable wages or carbon footprints. Whether a company was run ethically was entirely up to its board of directors.

This all changed once millennials began to flex their buying power. And, yes, millennials actually do have buying power – they may often be labeled as perpetually broke, but millennials make up one-quarter of our population and are expected to spend $1.4 trillion in 2020.

While our nation’s avocado-loving youth has been accused of killing everything from cereal to homeownership, millennials have undoubtedly brought sustainable business practices into the spotlight. Their penchant for living green and buying local, compounded with growing concerns about climate change and social equality, has prompted a growing number of businesses to find more ethical, sustainable ways to be successful.

Here’s how sustainability is transforming business all the way from the consumer to the investor.

Consumers are supporting their values with their credit cards.

From the great straw ban of 2018 to the backlash against Nike’s Kaepernick campaign, consumer spending is increasingly tied to personal beliefs about everything from environmentalism to fair trade to political loyalties. An Edelman study spanning eight countries found that 64% of consumers are belief-driven buyers, meaning “they choose, switch, avoid, or boycott a brand based on its stand on societal issues.”

While it might feel polarizing to find your business on the downside of a controversial issue, it could be a boon for your business and your cause if your stance resonates with your customer base. In fact, 89% of consumers are likely to switch brands to one that is associated with a good cause, and …

Read More

How to Boost E-commerce Sales With Instagram Live

May 22, 2019

Instagram allows you to show off eye-catching images of your products to shoppers, and the new Instagram Checkout feature was made to help e-commerce businesses increase their conversions right from the app. With Instagram, you can get your products seen by hordes of shoppers.

While you may already be posting product images on Instagram, have you been utilizing Instagram Live? Instagram Live is a feature on Instagram Stories that allows brands to engage with their followers and customers in real time. According to Hootsuite, 500 million people use Instagram Stories every day. Plus, a third of the most viewed Stories are created by businesses.

Want more Instagram users to flock to your online store and buy? Here’s how to boost e-commerce sales with Instagram Live.

1. Get personal.

One of the main reasons your customers will tune into your Instagram Live videos is to get to know you and your brand better. The last thing you want to do is create a lifeless video that’s all sell, sell, sell. Consumers want to feel a connection with a brand, so seeing the face behind the company is a good start to building that connection. Aside from just showing your face, though, you need to tell a story and get personal.

You don’t have to tell your audience your deepest, darkest secrets, of course. All you have to do is give them a little insight into who you are, what’s important to you and why you do what you do. Not only do you need to tell your audience why you care, you also need to tell them why they should care. Make it interesting and engaging, though, not like a sales pitch. When you open up to your audience and build a real connection with them, they’ll be more likely …

Read More

5 Effective Content Marketing Trends to Improve Your Strategy

May 22, 2019

Content marketing is essentially the creation and distribution of content to achieve various marketing goals. If done right, it can be the most potent weapon in your marketing arsenal. It can help you build your brand, spread brand awareness, get website traffic and even drive sales.

This means it’s pertinent to keep yourself up to date on content marketing trends and design your content strategy with these trends in mind. Here are five key content marketing trends that can help you shape your content strategy.

1. Content marketing will become more mainstream.

Content marketing will be the single most prominent form of online marketing going forward. This is primarily because content is the key component for all forms of digital marketing techniques, be it SEO, social media marketing or influencer marketing.

Content marketing can be used to accomplish almost all digital marketing goals. According to a Content Marketing Institute (CMI) study, some of the key goals that marketers accomplish with content marketing are spreading awareness for their brand, engaging their audience, generating leads, building customer loyalty and increasing sales. 

2. Visual content will be the most popular format.

Which is more likely to grab your attention as a reader – a long, text-heavy post or a video?

If you picked the latter, you are not alone. Most people prefer visual content to text because it is easier to consume and understand, so you should include more visual content in your content strategy. Be it infographics, photos, videos, memes or gifographics, take your pick and start creating visual content.


Editor’s note: Looking for help with your business’s online marketing? Fill out the below questionnaire to have our vendor partners contact you with free information.



Among visual content, video content will continue to dominate. According to a Cisco study, videos will …

Read More

Start Driving More Traffic to Your Website

May 21, 2019

If you aren’t doing the right things (which we’ll discuss in this article), then that’s to be expected. After all, there are over 1.6 billion websites in 2019, and over 500 million blogs. That’s approximately one blog for every 14 people in the world today!

So, you’re competing with millions of other established blogs. Of course, it’s going to be tough.

If you produce mediocre content, with a mediocre DIY presentation, then you won’t get good results.

On the other hand, if you

  • Create comprehensive and outstanding content that beats the quality of everything else on the first page for your target keyword,
  • Make your DIY pictures and presentation top-notch quality, and
  • Promote your new blog post effectively,

then you, too, can earn your spot on the first page and get that sweet and consistent (free) monthly search traffic!

What every new blogger needs to know

If you’re a new blogger with a brand new domain (without any domain authority), then you can’t expect to go into blogging and make money right away. It just doesn’t work that way.

For most established DIY bloggers, it takes years to achieve the success that they want. That takes a big commitment, which is why most bloggers fail to see any success. (We’ll give you some tips for staying motivated up later in the article).

But that doesn’t mean you can’t see results faster if you follow the right tips, which we’ll share below.

A new blogger needs to understand that there are fundamentals of search engine optimization (SEO) that every blogger must know to succeed. And then there are the SEO hacks that aren’t common knowledge that can help you get ahead of the curve in your niche.

How bloggers can grow their traffic

Let’s first talk about the fundamentals.

  • One

Read More