3 Strategies to Make Money From Your Free App

May 17, 2019

All these efforts are unlikely to yield results if you don’t have a monetization strategy for your app in place. It’s time to game plan on how do you plan to make money from your mobile app.

While free apps might have a higher chances of being successful on the app stores, making money off your free app requires a carefully thought out app monetization strategy. Unlike paid apps that have a clear price tag attached to them, making money from free apps is somewhat more complex.

There are a number of ways to make money from your free app and each monetization method comes with its own set of pros and cons. Read on to get critical insights about how free apps make money, what are the options available to you and the pros and cons of each to choose the one you can use to maximize profits from your mobile app.

1. Advertising

Digital advertising via mobile applications has become a go-to strategy for marketers and its surge in popularity has resulted in high returns for mobile app developers. Users are spending an increasingly large amount of their time on smartphones making app advertising a highly effective platform for advertising.

Editor’s note: Looking for a mobile app development solution? Fill out the questionnaire below and our vendor partners will contact you about your needs.


Pros of Advertising Model

  1. Increased benefit to the marketers: Studies have shown that consumers are more likely to remember and retain the ads displayed on the mobile apps over those they see on television and laptops because of higher engagement levels of the former.

  2. Ease of adoption: There are a number of mobile ad networks you can sign up with to get started with app advertising like Admob by Google or iAd by

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How Mobile Payments Work and Features to Look for

May 14, 2019

In the following overview, you’ll learn how mobile payments work, what key features you should look for and how to start using mobile payments and see the benefits for yourself. 

How do mobile payments work?

To accept payments via a mobile payment solution, you need three things:

  • A mobile smartphone or tablet
  • A mobile payment app
  • A card reader

A mobile point-of-sale, also known as an mPOS, is the app that enables you to quickly and securely accept payments from any smartphone or tablet. To get started, just download a mobile app, plug in the card reader (or use Bluetooth), connect to a WiFi or data network and you’re ready to start accepting mobile payments. 

Editor’s note: Need a credit card processor for your business? Fill out the below questionnaire to have our vendor partners contact you with free information.


You can’t accept payments without a card reader. Here are the two most common card reader options:

  • Mobile card reader that connects to a phone or tablet via audio jack
  • Mobile card reader that connects to a phone or tablet via Bluetooth

Card readers also have different levels of compatibility with cards. With some readers, you can swipe and dip EMV credit and debit cards. Some let you accept NFC payments, also known as contactless payments, in addition to EMV credit and debit cards. That means you’ll be able to accept Apple Pay, Google Pay and other contactless credit card payments in the palm of your hand. 

What key features should you look for when selecting your mobile payment solution?

The features that matter most for your business depend on how you need to take payments, so look for features that are vital to your specific industry vertical. For example, tip adjustment is crucial for any food and beverage …

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The 5 Pitfalls of Mobile App Marketing

May 10, 2019

This is how we give priority to tried and tested strategies. But this approach of repeating a tested and tried strategy again and again to drive growth no longer seems to have all the answers. Modern businesses, especially the ones looking for digital exposure such as mobile presence need to incorporate out of the box approaches to stand out of the competition.

In the context of mobile apps, besides remaining open to innovation and out of the box approaches you only need to stay clear of the common marketing pitfalls that already had a negative impact on so many others. Just when leaders are trying to push for the transformation of mobile app marketing with strong fundamentals, besides taking note of the latest app development tips they also need to take care of the below-mentioned pitfalls or mistakes. 

Editor’s note: Looking for a mobile app development solution? Fill out the questionnaire below and our vendor partners will contact you about your needs.


1. Non-alignment of the app with the shopping experience

Often while unrolling apps businesses forget to give attention to maintaining a consistent shopping or brand experience throughout the website, mobile app, the in-store experience and other channels. If your app looks like a completely new entity without any continuation of the shopping or brand experience the business is known for, there are serious problems.

A recent study by Apadmi shows that while 11% of consumers in the U.K. downloaded apps of their favorite retailer brand, 59% of these app users feel that the user experience of the app does not align with the online or in-store shopping experience of these retailer brands. This clearly shows that a brand-specific experience across channels is key to successful app marketing.

2. Dull onboarding experience

As most mobile users are increasingly becoming …

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4 Ways to Get your Podcast Heard

April 22, 2019

Nielsen reports that there are more than 660,000 active podcasts right now, and that number continues to increase as podcasts’ popularity goes up. With numbers like that, it’s evident that podcasting is a great way to reach your target audience and build a sustainable platform.

There are also many benefits to creating and promoting a podcast. It’s a great alternative to video, which consumers already love as 45% watch an hour of video a day. Podcasts allow listeners to multitask while still absorbing the information and living productively. They’re also easy to create and help build a better relationship with your audience because it’s a more personalized experience.

It’s tough with so many podcasts out there to get yours to shine in the limelight. Here are four ways you can get your podcast heard in a crowded market.

1. Find a niche and stick to it

It’s better to have a dedicated niche than to call yourself a general podcaster who talks about everything under the sun. The truth is, the more you narrow down your niche, the more listeners and increased interactions you’ll end up with. People look to podcasters with experience in a particular topic to listen to, and it’s impossible to be an expert in every single subject out there.

Narrow down your niche to two or three sub subtopics at the most. It’s okay to branch out a little, but going off kilter and discussing several random topics will throw off your audience and nudge them to go elsewhere.

2. Network and then network some more

People assume that creation is difficult, but promotion is most of the battle. The best way to get your content in front of your audience is by networking. This puts your brand in front of new eyes without coming …

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