How to Create an Effective Customer Journey Map

May 24, 2019

According to Harvard Business Review, a customer journey map illustrates the steps your visitors take when they engage with your company, which could be products, services, online experiences, and so forth. The map allows you to gain a clearer insight into your audience’s motivations, needs and pain points as they move through the conversion funnel.

If you have yet to create a customer journey map for your audience, now is the perfect time to start. There are endless benefits that come with it that can help you understand your target market so you can serve them better.

Why you need a customer journey map

You might be wondering why your business needs a customer journey map in the first place. For one, it helps you find out more about your visitors so you can provide them with a seamless user experience. A journey map also helps you refine your target market so that you aren’t trying to target too broad or general an audience. The more you can narrow down your target, the better off you’ll be.

According to the Huffington Post, only 34% of businesses have implemented a customer journey map into their marketing strategy, meaning that too few marketers understand its importance in business growth and success. You can stay one step ahead of your competitors by creating a CJM that’s effective and brings about results.

Create customer personas

You should already have customer personas, or buyer personas, created for your ideal customers so you have details on how to cater to their needs. If not, now is the perfect time to flesh them out. Include as much information as you can, including their demographics, buying behaviors, income, education level, issues they need to be resolved, and more. Monitor your analytics to get this information or …

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How to Boost E-commerce Sales With Instagram Live

May 22, 2019

Instagram allows you to show off eye-catching images of your products to shoppers, and the new Instagram Checkout feature was made to help e-commerce businesses increase their conversions right from the app. With Instagram, you can get your products seen by hordes of shoppers.

While you may already be posting product images on Instagram, have you been utilizing Instagram Live? Instagram Live is a feature on Instagram Stories that allows brands to engage with their followers and customers in real time. According to Hootsuite, 500 million people use Instagram Stories every day. Plus, a third of the most viewed Stories are created by businesses.

Want more Instagram users to flock to your online store and buy? Here’s how to boost e-commerce sales with Instagram Live.

1. Get personal.

One of the main reasons your customers will tune into your Instagram Live videos is to get to know you and your brand better. The last thing you want to do is create a lifeless video that’s all sell, sell, sell. Consumers want to feel a connection with a brand, so seeing the face behind the company is a good start to building that connection. Aside from just showing your face, though, you need to tell a story and get personal.

You don’t have to tell your audience your deepest, darkest secrets, of course. All you have to do is give them a little insight into who you are, what’s important to you and why you do what you do. Not only do you need to tell your audience why you care, you also need to tell them why they should care. Make it interesting and engaging, though, not like a sales pitch. When you open up to your audience and build a real connection with them, they’ll be more likely …

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Start Driving More Traffic to Your Website

May 21, 2019

If you aren’t doing the right things (which we’ll discuss in this article), then that’s to be expected. After all, there are over 1.6 billion websites in 2019, and over 500 million blogs. That’s approximately one blog for every 14 people in the world today!

So, you’re competing with millions of other established blogs. Of course, it’s going to be tough.

If you produce mediocre content, with a mediocre DIY presentation, then you won’t get good results.

On the other hand, if you

  • Create comprehensive and outstanding content that beats the quality of everything else on the first page for your target keyword,
  • Make your DIY pictures and presentation top-notch quality, and
  • Promote your new blog post effectively,

then you, too, can earn your spot on the first page and get that sweet and consistent (free) monthly search traffic!

What every new blogger needs to know

If you’re a new blogger with a brand new domain (without any domain authority), then you can’t expect to go into blogging and make money right away. It just doesn’t work that way.

For most established DIY bloggers, it takes years to achieve the success that they want. That takes a big commitment, which is why most bloggers fail to see any success. (We’ll give you some tips for staying motivated up later in the article).

But that doesn’t mean you can’t see results faster if you follow the right tips, which we’ll share below.

A new blogger needs to understand that there are fundamentals of search engine optimization (SEO) that every blogger must know to succeed. And then there are the SEO hacks that aren’t common knowledge that can help you get ahead of the curve in your niche.

How bloggers can grow their traffic

Let’s first talk about the fundamentals.

  • One

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How to Write an Effective Cold Email

May 21, 2019

A lot of people voice concerns that cold emails are spam, but that couldn’t be further from the truth. In reality, cold email is undoubtedly the channel that drives most sales.

It definitely works, but only if you know how to make it work. Cold emailing is one of the most effective ways to generate new leads for your business, complete more sales and get you one step closer to achieving your business goals.

What is cold emailing?

Any email that you sent to a potential lead or a prospective client with whom who have no previous connection is a cold email. It is a one-on-one outreach in an attempt to build an ongoing relationship with the recipient.

In principle, cold emailing is similar to cold calling, but only less intrusive and more feasible. Due to the widespread availability of email automation and customer relationship management tools, cold emailing is a less resource-intensive process than cold calling.

Using cold email templates and automating the email marketing process can speed up your outreach substantially. Inclusion of email marketing is an important consideration while choosing a CRM for startups, but knowing how to draft effective cold emails is critical to the overall success of the marketing strategy.

Tips for writing and sending the best cold emails

1. Be authentic

The recipients of your emails have no prior connection with you or your business. The first thing you need to establish to pave the way for ongoing communication is your own credibility. The address the communication is originating from should seem authentic, and the email should clearly display the sender’s name and the relevant credentials. [Interested in email marketing software and services? Check out our best picks and reviews.]

The message should have a natural flair to it and shouldn’t come …

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5 Ways To Increase Sales with Business Text Messages

May 17, 2019

So how do people prefer to connect with others now? By text messaging of course! Text messaging allows people to communicate with others when they have time. They can also respond in situations where a phone call might not be appropriate. For this reason, it’s a good idea to utilize business texting to reach out to customers and potential customers.

Here are five ways you can use business texting to increase your sales.

1. Engage with new leads via text messages

One of the main aspects of running a business is getting people to buy your products or service. However, people need to know you exist before you can sell them something. When potential customers show even a small amount of interest in your company, ask them to sign up for text messages from you Then, you can use SMS marketing to keep them informed about promotions, events and other important things going on with your company.

Don’t forget to put all of your contact information in your text message to make it easy for customers to reach you with additional questions or information on buying. Then, if they are interested, they can call you.

2. Re-engage with cold-leads by sending a simple text

Some people need to be reminded that they were interested in your company at one time or another. A text allows you to do this quickly and easily. Two-way business texting can even help you provide the customer with the information they need to know before moving forward with your company.

Even better, your potential clients will not feel overly pressured at that very moment. If they are busy at work or spending time with family, they can reach back to you when it’s more convenient for them. When a customer can call at their convenience, …

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