What Blockchain Investors Look for in a Startup

May 21, 2019

Despite the rising prevalence of blockchain in today’s world, it still isn’t enough to push blockchain at the forefront of investment. More startup companies are turning to outside funding in order to gain the money they need to run their digital business.

Unfortunately for them, it’s not that easy to ask investors to fund a blockchain startup. This is what blockchain investors look for in a startup before they decide to take the plunge.

Real innovation

Blockchain may be an innovation all in itself, but that isn’t enough for investors who want real innovation from an individual company.

Real innovation, in this case, can be defined as something new and unique that a company has managed to come up with using current or upcoming technology. Blockchain is a technology that can potentially contribute to the modernization of our businesses and our economy. And it’s involving very fast.

Based on this statement, it would seem like investors are the ones not having enough projects to invest in. If entrepreneurs can focus more on developing their blockchain-capable businesses more, they will be able to attract investors who are specifically looking for something new created out of blockchain technology.

Tech connectivity

Investors are not interested in using blockchain in isolation. They are interested in seeing how blockchain can be used in relation to other technology, such as artificial intelligence, for instance.

Although both have remained as standalone technologies in the last decade, more and more academics have been trying to combine the two. The convergence of blockchain and artificial intelligence could lead to several benefits in various sectors, including healthcare and finance, the two sectors that see the most identity fraud cases in recent years.

With blockchain and AI integrated together, companies in these sectors can create an encrypted method of storing sensitive …

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How Mobile Payments Work and Features to Look for

May 14, 2019

In the following overview, you’ll learn how mobile payments work, what key features you should look for and how to start using mobile payments and see the benefits for yourself. 

How do mobile payments work?

To accept payments via a mobile payment solution, you need three things:

  • A mobile smartphone or tablet
  • A mobile payment app
  • A card reader

A mobile point-of-sale, also known as an mPOS, is the app that enables you to quickly and securely accept payments from any smartphone or tablet. To get started, just download a mobile app, plug in the card reader (or use Bluetooth), connect to a WiFi or data network and you’re ready to start accepting mobile payments. 

Editor’s note: Need a credit card processor for your business? Fill out the below questionnaire to have our vendor partners contact you with free information.


You can’t accept payments without a card reader. Here are the two most common card reader options:

  • Mobile card reader that connects to a phone or tablet via audio jack
  • Mobile card reader that connects to a phone or tablet via Bluetooth

Card readers also have different levels of compatibility with cards. With some readers, you can swipe and dip EMV credit and debit cards. Some let you accept NFC payments, also known as contactless payments, in addition to EMV credit and debit cards. That means you’ll be able to accept Apple Pay, Google Pay and other contactless credit card payments in the palm of your hand. 

What key features should you look for when selecting your mobile payment solution?

The features that matter most for your business depend on how you need to take payments, so look for features that are vital to your specific industry vertical. For example, tip adjustment is crucial for any food and beverage …

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6 Key Factors for a Successful Digital Transformation

May 13, 2019

The last few years have shown an obvious need for technological modification. However, despite the interest in this process, the digital transformation leads to many difficulties in its implementation. Every company whose management makes such a decision has a long way to go.

Based on my own experience, I decided to share a number of tips that will help you avoid common mistakes and make your business digital transformation process truly successful.

Document the transition to digital

Properly introduced control elements play an important part when any initiative is implemented. The main control functions, which companies often wrongly neglect, are:

  • System status reports
  • Progress tracking
  • Assembly and deployment automation
  • Testing automation platforms
  • System performance monitoring

Observe consistency

Digital transformation can be short or long-term, but, in any case, it has to be consistent. Few companies have the required resources to implement it in a short time. Most businesses choose long-term initiatives.

Moreover, regardless of the implementation model, modifications have to be well planned and consistent – otherwise, the company risks finding itself in a difficult situation.

The transition should be planned for a reason as well, as it will simplify their economic efficiency assessment.

Ensure integration with legacy systems

It is quite hard, or even completely impossible, to instantly switch from the old to the new, especially when we are talking about a large company with a complex structure and elaborate processes. Within a certain period of time, it will probably be necessary to ensure the simultaneous functioning of a number of old system components with new ones.

At Lvivity, we are convinced that progress in small steps is a key factor that allows you to reduce risks. It is necessary to replace old systems with new services carefully, creating integration interfaces and transitional solutions.

Employee engagement is crucial

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The 5 Pitfalls of Mobile App Marketing

May 10, 2019

This is how we give priority to tried and tested strategies. But this approach of repeating a tested and tried strategy again and again to drive growth no longer seems to have all the answers. Modern businesses, especially the ones looking for digital exposure such as mobile presence need to incorporate out of the box approaches to stand out of the competition.

In the context of mobile apps, besides remaining open to innovation and out of the box approaches you only need to stay clear of the common marketing pitfalls that already had a negative impact on so many others. Just when leaders are trying to push for the transformation of mobile app marketing with strong fundamentals, besides taking note of the latest app development tips they also need to take care of the below-mentioned pitfalls or mistakes. 

Editor’s note: Looking for a mobile app development solution? Fill out the questionnaire below and our vendor partners will contact you about your needs.


1. Non-alignment of the app with the shopping experience

Often while unrolling apps businesses forget to give attention to maintaining a consistent shopping or brand experience throughout the website, mobile app, the in-store experience and other channels. If your app looks like a completely new entity without any continuation of the shopping or brand experience the business is known for, there are serious problems.

A recent study by Apadmi shows that while 11% of consumers in the U.K. downloaded apps of their favorite retailer brand, 59% of these app users feel that the user experience of the app does not align with the online or in-store shopping experience of these retailer brands. This clearly shows that a brand-specific experience across channels is key to successful app marketing.

2. Dull onboarding experience

As most mobile users are increasingly becoming …

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The Connected Intelligence of NOW and How It Can Help Your Company's Efficiency

May 8, 2019


Today, organizations are shifting strategies to simplify their meeting experience, expedite the meeting experience, and dramatically reduce the friction caused by outdated systems. It’s all about the New Optimised Workforce (NOW).

Intelligent interaction

The culture of NOW is having access in an instant to services that remove the barriers to effective communications delivering a seamless experience for the workforce to operate more efficiently. The benefits of collaborative meeting solutions are enormous including, the reduction of unnecessary IT or technical costs, simplifying the infrastructure, the elimination of futile travel, improving the architectural security posture, and much more.

New communication solutions are constantly being introduced into the market. According to global consulting firm Deloitte in their Global Human Capital Trends Report 2018, “The hyper-connected nature of the workplace means that interactions between and among workers and the outside world can be a tremendous source for analysis if managed appropriately.” In addition, “70% of respondents believe workers will spend more time on collaboration platforms in the future, 67% see growth in ‘work-based social media’ and 62% predict an increase in instant messaging.”

In fact, this is also supported by findings from the StarLeaf cloud data intelligence, where the growth in global cloud-based point-to-point video conferencing usage has increased by 880% (October 2014 compared to October 2018). This data intelligence is vital to assessing the usage and productivity of solutions to show the return on investment. The knowledge enables enterprises to understand video meetings trends and how they are helping employees collaborate more efficiently. With increasing pressures to meet tight deadlines, the need for people to swiftly reach out to field-based teams and cater to a growing remote workforce is becoming more prevalent.

Transformative enterprises are now seeking intelligent meeting solutions to support these four critical initiatives:

  • Intelligent debate: Smarter systems provide both
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