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Tablet Buying Guide: How to Choose the Best Tablet for the Job

May 24, 2019


This tablet buying guide will help you find the right device for your business, even if you’re not an experienced tech shopper. Whether you want a sleek Android tablet for watching movies and playing games, a powerful PC tablet with a detachable keyboard, or a rugged waterproof device with a high-resolution screen, we’ve got you covered. While other websites will offer you top-10 lists and sponsored posts for recommended devices, our tablet buying guide puts the power and knowledge in your hands so you can make informed buying decisions for your business for years to come.  

Step #1: Define your use case.

The best way to narrow down your tablet options right off the bat is to set a budget and identify a clear use case. If you cannot determine a use case – in other words, if you’re not sure exactly how you and your employees will use the tablets you’re buying – hold off on the purchase entirely.

These are some common use cases for tablets:

Media consumption

One of the most common use cases for a tablet, even for business users, is as a media-consumption device. If you primarily want a tablet to catch up on news, read e-books, watch movies, listen to music and occasionally shoot off an email or two, you’re in the media-consumption camp. Users in this category can skip flashy, expensive 2-in-1 machines in favor of low-end or midrange tablets with high-quality displays and good speakers.  

Payment processing

If you’re buying tablets for customer-facing use, like inputting orders and processing payments, your focus will probably have more to do with credit card processing software and the available accessories than anything else. Durable waterproof cases and space-saving mounts are essential for tablets that are being used as replacements for old-school cash registers and desktops.  …

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3 "Secret" Ingredients That Consistently Drive Business Growth

May 24, 2019


Is it a question of mindset? What can we learn from those companies that have achieved a pattern of stable growth throughout the decades?

Hard work, talent, dedication, commitment to excellence and even more hard work. These things – especially an unending supply of hard work – make up the not-so-secret secret formula used by companies that have attained consistent growth. On top of that, the leadership within these companies keeps a future-oriented mindset. “This business is being built for years – and generations – yet to come,” is a much better leadership outlook than one that says, “I have built this by myself and for my own glorification right now.”

But really, it’s all about hard work. That’s why the secret formula is really pretty obvious. We all know the value of hard work, and we all believe in it. Some of us even practice what we preach when it comes to hard work. But do you know exactly what hard work looks like? Have you ever realized that hard work takes many shapes and forms? Does your company – do you – work hard at everything you do?

Shortcuts are not hard work

Shortcuts look smart. They look efficient, easy, quick and painless. They offer a chance to deliver a higher volume with little or no extra effort. But they are not hard work. Working smart and keeping up with best practices is crucial to your product’s quality, but it should never be the end you seek. The product’s quality is all that matters; that, and your character, are all your customer will ever really see. Minimal effort work (i.e., work that’s full of shortcuts) produces a minimal effort product. Minimal effort is what your competitors provide, inferior quality from others is what drove your customer to you …

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4 Tips for Outsourcing Your Customer Service

May 24, 2019


According to research by Microsoft, 96% of respondents said that customer service is important in determining if they stay loyal to a brand. Without it, your business is surely losing out on revenue, conversions and a happy, returning customer base.

Here are four tips for outsourcing your customer service department so your business reaches its goals and stays on the path to success.

1. Evaluate your business needs.

Do you know your goals for customer service? Do you know what you want it to achieve? What are your company’s guidelines for handling and solving customer issues? If you don’t know, it’s time to lay these issues out and answer them as specifically as you can.

 

Editor’s note: Looking to outsource your customer service to call center agents or an answering service? Fill out the below questionnaire to have our vendor partners contact you with free information.

 

 

It’s important to establish your brand voice, tone guidelines and business goals for your customer service team. Without clear steps or directions to follow, it’ll be more difficult for your team to sync when tending to customers. Consistency within your brand is essential, because it’s what ties the whole operation together and makes every facet of your company cohesive.

2. Offer adequate training.

Evaluate the onboarding process after you hire your customer service team. Is it thorough and informative? Are your employees’ questions answered adequately so that there’s less room for errors, or are they left wondering how to perform certain tasks or speak to customers? Without proper training, you’ll spend more money fixing customer issues than on other parts of your conversion strategy. [Need a team of agents to handle your customer service? Check out our best picks for call center and answering services.]

In the Microsoft survey, 30% of marketers said …

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How to Create an Effective Customer Journey Map

May 24, 2019


According to Harvard Business Review, a customer journey map illustrates the steps your visitors take when they engage with your company, which could be products, services, online experiences, and so forth. The map allows you to gain a clearer insight into your audience’s motivations, needs and pain points as they move through the conversion funnel.

If you have yet to create a customer journey map for your audience, now is the perfect time to start. There are endless benefits that come with it that can help you understand your target market so you can serve them better.

Why you need a customer journey map

You might be wondering why your business needs a customer journey map in the first place. For one, it helps you find out more about your visitors so you can provide them with a seamless user experience. A journey map also helps you refine your target market so that you aren’t trying to target too broad or general an audience. The more you can narrow down your target, the better off you’ll be.

According to the Huffington Post, only 34% of businesses have implemented a customer journey map into their marketing strategy, meaning that too few marketers understand its importance in business growth and success. You can stay one step ahead of your competitors by creating a CJM that’s effective and brings about results.

Create customer personas

You should already have customer personas, or buyer personas, created for your ideal customers so you have details on how to cater to their needs. If not, now is the perfect time to flesh them out. Include as much information as you can, including their demographics, buying behaviors, income, education level, issues they need to be resolved, and more. Monitor your analytics to get this information or …

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Is Your Website ADA Compliant?

May 24, 2019


  • The Americans with Disabilities Act (ADA) requires certain businesses to make accommodations for people with disabilities.
  • Web content should be accessible to the blind, deaf or those who must navigate by voice, screen readers, or other assistive technologies.
  • Businesses that fall under Title I, those that operate 20 or more weeks per year with at least 15 full-time employees, or Title III, those that fall under the category of “public accommodation,” are covered by the ADA.
  • There are no clear regulations defining website accessibility.
  • Failure to create an ADA-compliant website could open a business to lawsuits, financial liabilities and damage to your brand reputation

The federal Americans with Disabilities Act (ADA) is often associated with physical locations and accommodations certain businesses must make for people with disabilities. These accommodations typically include wheelchair accessibility, access to service animals and the use of braille for customers who are visually impaired. However, the ADA also extends to the digital realm, requiring businesses to ensure web content is accessible to all users.

What does an ADA compliant website look like exactly? There are no clear ADA regulations that spell out exactly what compliant web content is, but businesses that fall under ADA Title I or ADA Title III are required to develop a website that offers “reasonable accessibility” to people with disabilities. These guidelines will help you get started building a truly accessible website and help your business avoid the penalties associated with the ADA, including lawsuits, financial penalties and loss of brand reputation.

Editor’s Note: Looking for information on e-commerce web design for your business? Use the questionnaire below, and our vendor partners will contact you to provide you with the information you need:

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Which businesses are required to comply with the ADA?

The first thing to understand about the ADA …

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