The Rising Confidence in Cloud-based Video Conferencing



Managing multiple sites containing complex technology places enormous strain on IT resources. The proliferation of disparate meeting room endpoints and incompatible systems is a challenge for enterprise leaders. Today, intuitive intelligent cloud-based solutions can alleviate collaboration difficulties and provide seamless interoperability to help the workforce interact more effectively and enjoy the benefits of easily manageable meeting room systems.

Next generation smart solutions and enterprise architecture need to be flexible, secure and lightning fast to integrate capabilities that break down silo structures and move businesses toward virtualization and a cloud-first approach. It’s time to simplify communications and give users an enriched experience that keeps them at the forefront of technology.

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The intelligent cloud

According to the StarLeaf cloud data intelligence, the growth in global cloud-based point-to-point video conferencing usage has increased by 880% (October 2014 compared to October 2018). Crucially, the dramatic rise in the adoption of cloud meeting solutions is transforming regions at different rates. During this period, the DACH region has shown an uplift of 1,987% usage; North America has grown 1,034%; The UK has witnessed a growth of 875%, albeit accelerating faster in the past two years; whereas, France has experienced a remarkable 5,997% leap.

The key reasons for regional differences in cloud migration include the struggle with legacy systems, slow IT policy changes to adapt quickly to new strategies, and new data privacy laws, such as GDPR. However, statistics show that companies in all regions in the developed world are adopting a cloud migration strategy. Cloud platforms can act as a growth catalyst enabling enterprise initiatives to cater for on-site meeting room facilities and support an escalating mobile workforce. According to IDC, almost half of IT spending was cloud-based in 2018, with spend predictions to reach 60% of all IT infrastructure and 60% – 70% of all software, services and technology by 2020. [Interested in video conference systems? Check out our reviews and best picks.]

Competitive differentiation is the endgame. A secure cloud-based video endpoint helps companies minimize infrastructure costs whilst consistently align to data compliance standards. The convergence of video, voice and messaging means the technological intelligence is moving away from the device and migrating to the cloud. The virtual world is inherently more flexible and offers a greater level of future proofing, the hardware is more hands-on and functional. Therefore, standardizing on solutions that offer interoperability with multi-platform devices allows participants to connect smoothly in real-time high definition. The cloud offers freedom to upgrade software, deploy innovation, and control costs in an instant.

Users want a next generation, premium room experience. Whether it is conducting video conferencing at a specific location or seamlessly connecting by mobile, adopting intuitive intelligent solutions across the enterprise is achievable anywhere and from any device. 

According to the StarLeaf cloud data intelligence, the number of scheduled meetings has soared by over 3,750% in four years. The need to “meet,” “greet,” and “seat” the workforce plays a vital part in effective communications. The opportunity for enterprise businesses today is to rethink where the priorities lie in an evolving IT landscape. This is where integrated video conferencing and meeting room systems are extremely effective, helping to streamline and standardize the IT ecosystem, reduce manual maintenance and improve the quality experience of collaborative meetings.

Starting a meeting needs to be simple. The use of frictionless solutions that are easy to use enables attendees to gain greater confidence that they can concentrate on the meeting rather than worry about IT challenges. Furthermore, the ability to manage and control the meeting from a single source, allows meeting organizers to have full functionality without disrupting the meeting agenda. Access via the cloud to intelligent data from meeting rooms systems also gives decision-makers a better overview of meeting room usage and stakeholder engagements. The value in the investment is not just in the endpoints in the room, but the smart output from the meeting. Work patterns and behaviors are changing, and organizations must remove the barriers to effective communications.

Confidence in the room

When innovation enters the room, great things happen. Transforming the meeting experience with superior cloud-based video conferencing achieves the freedom to communicate more effectively with multiple locations and collaborate much easier with remote stakeholders. Building a sustainable workforce ecosystem facilitated by advanced integrated meeting room systems enables enterprises to swiftly scale their operation while being far more efficient with their time and resources. 

Enterprises around the world are embracing intelligent collaboration solutions to future-proof investment and ensure their business remains ahead of the rapidly converging communications curve.



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