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Day: May 14, 2019

17 Resume Mistakes Keeping You From Getting a Job (and How to Fix Them)

May 14, 2019


You’ve spent hours writing your most professional resume and double-checked that there are no grammatical errors or typos. You even remembered to spell-check it, ensuring zero spelling mistakes. You’re feeling extra proud because you had so many accomplishments to list that you’ve come up with a two-page resume that includes plenty of action verbs. This is all good stuff, right? Some of it is.

According to experts in the hiring industry, you’d be surprised how many job applicants do something as simple as forgetting to spell-check their resume, listing irrelevant work experience, or extending their resume to two pages (a major mistake).

If you are not working somewhere you love, how you are applying for jobs and the resume you are using could be to blame. We asked hiring professionals what mistakes they frequently see on resumes and how to fix them. Before you send out another resume, check that it does not have these 17 common mistakes seen across various industries by a wide range of employers, HR professionals and hiring managers.

1. Forgetting to list employment dates by month and year

“When headhunters or gatekeepers see dates on your resume that don’t include months, they automatically assume something’s wrong. If they suspect you’re hiding a gap in employment, they’ll assume the worst, and they’ll view you as dishonest for attempting to deceive them. If they’re busy, they’ll trash the resume instead of wondering what the gaps are about.” – Giacomo Giammatteo, owner and author at Inferno Publishing Company

“Use a chronological format with an emphasis on results over the past three to seven years. Many candidates, especially those with lots of experience, are being encouraged to keep their resumes at a page or less. The fact is, we need context, so if a resume [ends up being two …

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8 Gmail Tips and Tricks for Power Users

May 14, 2019


Quick, name an app used by 1.5 billion people. Did you immediately think of Gmail? Or did you one of the social media or video apps? For business users, Gmail is like the old reliable coffee machine in the break room or the Toyota Camry you drive to work. It’s incredibly dependable, has powerful features and does exactly what you need it to do every single day.

Yet, for those who rely on Gmail, there are a few clever features you might not know about that could improve your productivity. Since Google recently updated the app with a new interface and features, here are eight pro tips.

1. Get serious about tasks.

Gmail now has a sidebar called Tasks where you can keep your to-do list. It’s handy because these items are only a click away. To show the menu, click the arrow on the lower right to show the side panel.

As a pro tip for power users, you can drag and drop any email to the Tasks panel to create a new task, say, to follow up on an email a co-worker sent you asking about a project.

2. Snooze an email.

The newest version of Gmail lets you hover over any email. (Astute users will realize some of these features come from the now-defunct Google Inbox app.) Power users might not realize there is a new Snooze feature that appears on the right side of this hover bar. It’s fantastic, because it helps you clean up your inbox quickly, and you won’t lose important messages.

Click the Snooze icon and then select the time period you want before the email. The email will reappear in your inbox at the scheduled time.

3. Control your notifications.

Ever get tired of seeing a popup message on your desktop or …

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Will Four-Day Work Weeks Boost Employee Productivity?

May 14, 2019


While more time at home and more productive hours when clocked in sounds great to employers and employees, I can tell you firsthand as the CEO of a highly successful company that has won awards for its workplace environment that a four-day workweek is not required to motivate employees. In fact, employee motivation has nothing to do with how many days a person works in a week.

Give employees more schedule flexibility

I grant my employees the same autonomy that I have as a CEO, to come and go as needed, and because of that, I hold them to a higher standard. Through my work and leadership experience, I discovered that when I empower my employees to be the CEO of their own responsibilities, they are far more motivated, and we see incredible results. Such a position obviously comes with more freedom than the typical title, but it also raises the bar of expectations.

To achieve trust and mutual respect, employees are expected to make their own schedules. It is my belief that if I do not have to account for all of my hours worked or dentist appointments kept, then neither do my employees. This attitude actualizes the expectation for each worker to be CEO of his or her own responsibilities. But not every individual who submits an application wants to meet this standard. I look for certain traits in employees and am committed to developing those leadership qualities, if present.

Let employees be their own personal CEO

To succeed as CEOs of their own responsibilities, employees must be determined self-starters. The strength of their work ethic lies in how they go above and beyond to accomplish the initial goals laid out for them without a higher up peering over their shoulder at every turn. As CEO, I do …

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How to Improve Your Customer Experience for Gen Z

May 14, 2019


There’s a good reason why those who are trying to build strong customer experiences want to target Gen Z. As of 2018, Gen Z has about 143 billion dollars in spending power. Due to their impact on the market, business owners are trying to build an engaging customer experience based on the personality traits and trends observed in Generation Z.  

Here are a few marketing techniques and strategies you can employ to make your business appealing to the newest generation of consumers:

Listen to their feedback

Previously, the primary concern of consumers was whether or not the product they were buying worked effectively. While that’s still a concern with Gen Z, they also have the desire to give feedback and to see their thoughts and opinions implemented within the products or services they purchase.

IBM released a study in 2018 that revealed some shocking statistics about Gen Z and how they interact with the brands they use. The study revealed that 76 percent of Generation Z want brands to respond to their concerns and feedback.

There are numerous ways you can ask your audience for feedback on your product or service. One way is to create a customer satisfaction survey on your website where you ask pointed questions, such as “If anything, what would you change about this product/service?” This question will make your audience more likely to voice their concerns. You can then use their feedback to implement changes, providing you have enough data to make such a change.

This will result in customers feeling as if their feedback is having a meaningful impact on the structure of your business, which improves the overall customer experience and engagement.

Use a mobile-friendly design

At this point, we all know that it’s crucial our business has a crisp and clean …

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How to Find the Perfect Business Name

May 14, 2019


A business name is more than just words – it is a representation of your company and brand. The process of choosing a business name may seem simple at first, but there are many factors that play into creating a successful one. 

David Poulos, director of marketing at Pinnacle Advisory Group, thinks the creation of your company’s name should be not be taken lightly. It should be something you are proud of and willing to live with for quite some time, he said. While you’re never trapped with a name, choose one with the intention of maintaining it for years. 

Having a name that resonates with your consumers can save you money, since you won’t have to spend advertising dollars clarifying a muddled message. A good name can also lift you above competitors, help you reach new markets and open doors to further growth.

What a good business name should include

While there are various rules and exceptions on what should be included in a good business name, experts agreed on some common elements. First and foremost, a business name should focus on the message you want to portray. 

“The name chosen should reflect the attributes that you want to transmit to the customer,” Poulos told Business News Daily. “The best names are so indicative of a customer’s needs that it seems obvious.” 

A good name should be short – two to four – syllables and easy to pronounce. Warren Diggles, president and creative director of Diggles Creative, said short names are ideal, because they tend to be very brandable and easy for consumers to remember. 

While your name can include new or existing words, there are pros and cons with each option. Invented words – think Exxon – reduce the risk of confusion with competitors, but it …

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How to Find the Right PR Firm

May 14, 2019


Small and midsized companies often outsource their PR work entirely to agencies to control cost and payroll while still tapping into important opportunities for increased exposure and growth. On the other hand, enterprise businesses generally employ a dedicated PR team, which will hire and work hand in hand with the company’s PR agency to, among other things, execute broader organizational objectives, conduct media outreach, assist in crisis communications and develop key messaging and more.

But every business, every industry, every CEO and every marketing/communications/PR team is different – and therefore has their own unique set of needs and goals for a PR engagement. So how do you determine if a specific PR agency isn’t just good at what they do, but is the right fit for your business?

While finding the right agency can often feel like spinning a roulette wheel, it doesn’t have to. Asking a few key questions up front and knowing what to look for in an agency’s responses can go a long way toward helping identify an agency that can deliver and help contribute to your company’s broader objectives. Some questions you should be asking include:

How are you going to get us covered if we don’t have a lot of news?

This is crucial. Not every business has a steady stream of important product or organizational news to drive coverage. Even the biggest companies will have lulls. You want to find a PR agency that won’t use company announcements as a crutch, or as the sole driver for enhancing your visibility and media presence.

Pay attention to how they plan to make you a part of broader media stories in your industry, in your local markets or otherwise of interest to your target audience. Are they planning to establish a thought leadership program to proactively …

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3 Mentoring Relationships that Matter Most for Women

May 14, 2019


Having worked with hundreds of organizations and thousands of talented women for over 25 years, I have found that in order for women to realize their career goals and to become active contributors to corporate success, they need three distinct types of mentors.

1. Operational mentors

Operational mentors provide advice and counsel on the right way to get the job done and the obstacles to avoid while getting it done. These mentors are women or men who can help with the day-to-day problems that arise as a woman strives to excel in her responsibilities. They are especially valuable as she moves into different positions and may feel uncertain about the best ways to handle her new job.  

In selecting operational mentors, women should look for someone who has succeeded at the particular job function and who is currently tuned in to both best practices for that job and to industry-wide trends. Operational mentors can come from within the organization or from other companies. 

2. Strategic mentors

Strategic mentors help a woman gain greater insight into what the business is all about and which of her talents and skills best dovetail with corporate needs. The primary role of strategic mentors is to help women learn to connect with influential leaders within the organization. These mentors work with a woman to develop strategies that make her more visible to the right people at the right time so that corporate leaders see her as a needed asset to growth and profitability. In other words, strategic mentors help women understand how to get noticed by those who matter.

In seeking out strategic mentors, women should look to those who understand both the obvious and subtle workings of the organization. They should ensure that the mentor is someone they respect and trust; and that he …

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Small Business Professionals Split on Immigration's Impact

May 14, 2019


One of the most debated topics in immigration is the impact immigrants have on the American economy and small businesses. Business.com surveyed the small business community on the pros and cons of immigration and found that professionals are generally split on the subject.

Business professionals split on immigration, but still face similar challenges

In one of the most illuminating aspects of the survey, 38.7% of small business professionals said immigration was good for business, 42% said it was bad for business, and 19.3% said it had no effect on their business. This split reflects the polarized attitude toward immigration as the Trump administration pushes for a border wall and Democrats push for DACA protection measures.

This split was apparent in the open-ended responses section, where we asked how immigration has impacted each respondent’s local community and business.

“Immigrants work hard to succeed and are grateful to be here,” said one business professional. “They seek care with open hearts and mind.”

While there were many positive responses, there were several negative ones as well, focused mainly on illegal immigration.

“Legal immigration is fine. Illegal immigrants lower the pay scale for everyone,” said another professional. “It’s difficult to compete with cheap labor when trying to build a business legally.”

One-fourth of the respondents call themselves immigrants, and 87% of those professionals said they felt welcomed by their local community. Despite the overall split in attitude toward the effect of immigration on business, both immigrant and non-immigrant business professionals said they faced similar challenges in running their businesses.

The biggest challenge for both immigrant and non-immigrant business owners was hiring and managing employees. The second biggest challenge for both groups was establishing a customer base for their small business. Immigrant-owned businesses, however, ranked their third biggest challenge as managing finances, while non-immigrant business …

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How Mobile Payments Work and Features to Look for

May 14, 2019


In the following overview, you’ll learn how mobile payments work, what key features you should look for and how to start using mobile payments and see the benefits for yourself. 

How do mobile payments work?

To accept payments via a mobile payment solution, you need three things:

  • A mobile smartphone or tablet
  • A mobile payment app
  • A card reader

A mobile point-of-sale, also known as an mPOS, is the app that enables you to quickly and securely accept payments from any smartphone or tablet. To get started, just download a mobile app, plug in the card reader (or use Bluetooth), connect to a WiFi or data network and you’re ready to start accepting mobile payments. 

Editor’s note: Need a credit card processor for your business? Fill out the below questionnaire to have our vendor partners contact you with free information.

 

You can’t accept payments without a card reader. Here are the two most common card reader options:

  • Mobile card reader that connects to a phone or tablet via audio jack
  • Mobile card reader that connects to a phone or tablet via Bluetooth

Card readers also have different levels of compatibility with cards. With some readers, you can swipe and dip EMV credit and debit cards. Some let you accept NFC payments, also known as contactless payments, in addition to EMV credit and debit cards. That means you’ll be able to accept Apple Pay, Google Pay and other contactless credit card payments in the palm of your hand. 

What key features should you look for when selecting your mobile payment solution?

The features that matter most for your business depend on how you need to take payments, so look for features that are vital to your specific industry vertical. For example, tip adjustment is crucial for any food and beverage …

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